Summary
Posted: Oct 31, 2024
Role Number:200576423
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Partner Communications Manager leads the marketing communications strategy, planning and execution for Apple products and services in the Partner (indirect) channel. This team drives the development of partner journey's, campaigns, and creative with some of the biggest brands around the world, shaping how Apple shows up within every touchpoint in the partners' space, including all advertising, physical and digital environments.
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Description
The Partner Communications Manager is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners, whilst upholding the integrity of the Apple brand. Key responsibilities include: Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner's brands, commercial priorities, market trends and challenges. Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize learnings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners. Work with Global (Geo) Partner Communications teams around the world to identify and develop partner strategies and communication plans, including advertising, digital channels and the partner's owned marketing channels in-store and online. Develop and drive global processes, across Apple products and services, to improve the quality and effectiveness of the partner work as well as the efficiency of the path to get there Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, Small & Medium Businesses and Enterprise Resellers, Media Content Providers and more. Inspire and contribute to the large global network of Geo Partner Communications Managers, sharing best practices, learnings and case studies to. International travel may be required 3-4 times per year.
Minimum Qualifications
- 8+ years experience in marketing communications
- Experience in brand communications - from strategy to execution to analysis of results.
Preferred Qualifications
- Experience in international account management and/or strategy at a advertising agency or in-house marketing communications for a global brand.
- Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward.
- Ability to delve deeply into a partner's business, marketing strategy and consumer insights, to understand challenges and find opportunities, both in B2C and B2B.
- Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey.
- Proven expertise in CRM strategies and customer segmentation based on behavior, purchase history, and demographics to personalize marketing and communication efforts.
- Understanding of customer lifecycle management and retention strategies.
- Passion and eagerness to drive thoughtful strategy, build innovative communication plans and develop great creative and integrated campaigns.
- Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead.
- You can confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix'd organization.
- Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners.
- Bachelor's degree, MBA or advanced business degree.
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
More
- Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.