Summary
Posted: Nov 15, 2024
Role Number:200579153
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences. The Interactive Communications group is part of Apple Marcom and supports the launch of Apple products, software, services, events, and values on its digital platforms - places like apple.com, Apple Store App, Apple Store Online, and third-party retailers. We partner with teams across the company to create, scale, and deliver outstanding marketing that brings the magic of Apple to every touchpoint in the customer experience.
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Description
As a Senior Writer on Marcom's Interactive team, you'll bring the story of our groundbreaking products, software, services, events, and values to life on apple.com and partner digital channels. You will brainstorm, ideate, and deliver under the guidance of an Associate Creative Director and in collaboration with other creative and technical disciplines. You will be the primary creative writer on medium to large sized projects and present the work to Creative Directors and cross-functional partners. You will follow the work from concept through production and delivery, ensuring it adheres to Apple standards of quality. You will help inspire the team while also being directly involved with the process. RESPONSIBILITIES INCLUDE: - Delivering high-quality headlines and body copy on assigned projects through multiple rounds of iteration and feedback. - Representing the voice of Apple globally across apple.com, marketing e-mails, Apple Retail stores, and Channel partners. - Writing outlines and partnering with content strategists and connections planners on messaging hierarchy and user journeys. - Working collaboratively with producers, art directors, designers, developers, and other writers to meet deadlines and deliver finished work. - Regularly presenting work to leadership, soliciting and implement creative and strategic feedback.
- At least 10 years of experience in the digital marketing, advertising, in-house creative, or editorial industries.
- A portfolio that demonstrates writing talent and strategic insight for a range of digital experiences including web, mobile, and/or app copy.
Preferred Qualifications
- Highly proficient at writing beautiful, benefit-led website copy that makes complex technologies seem amazingly simple.
- Possesses an insatiable love for writing, with the utmost attention to detail and a keen awareness of the digital landscape and trends.
- Strong communicator with exceptional presentation and diplomatic skills. Able to actively engage in healthy debate with stakeholders.
- Track record of thriving in a challenging, fast-paced, creative workplace while delivering quality work at scale and on time.
- Experience building trust with multi-disciplinary partners and collaborating well within a team environment.
- Has provided thoughtful guidance to junior creative staff, with an eye on mentorship and development.
- Diligent, flexible, resourceful, and independent with a strong work ethic and organizational skills.
- Willing to take risks, fail, and learn from mistakes.
- Strong understanding of data science and customer journey insights.
- BA or BFA (or equivalent)
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
More
- Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.