Summary
Posted: Oct 1, 2024
Role Number:200571101
At Apple, we believe in the power of technology to enrich people's lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both customers and advertisers - helping people discover content, supporting creators, and protecting and respecting everyone's privacy. Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because when advertising is done right, it benefits everyone. Launched in 2016, Search Ads is an easy, efficient and fast-growing platform for app discovery. With over 65% of all app downloads resulting directly from a search in the App Store, Search Ads is quickly becoming the app promotion platform of choice for iOS developers.
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Description
Apple is a place where extraordinary people gravitate in order to do their best work. With this role, you have a unique opportunity to shape how Apple works with advertisers and partners to grow their business and drive successful outcomes. You will be accountable for defining the short and long term revenue strategy for an advertiser segment, including defining and driving performance metrics; identifying strategic areas of focus and providing enablement resources for our partner development teams; and working cross functionally with internal teams (sales, marketing, operations, product, among others) to provide informed, evidence-based input to unlock current and future opportunities that support our advertiser and partner needs
- 6+ years of experience in business strategy or go-to-market role in digital advertising that required defining team's long term vision and strategy for a client facing organization.
- Experience developing and implementing customer-focused revenue strategies, sales enablement resources, and measurement frameworks that align with business goals and address customer needs.
- Experience delivering key results through detailed business plans and cross functional collaboration.
Preferred Qualifications
- Deep understanding of the digital marketing industry landscape inclusive of media buyers, ad tech companies, agencies and resellers.
- Ability to influence without authority, advocate for concepts internally, and actively drive decision-making across partners.
- Track record developing a defensible fact base, using quantitative and qualitative analysis, to identify, prioritize, and advocate for market needs.
- Outstanding written and verbal interpersonal skills.
- Experience navigating ambiguity
- Bachelors/Masters or equivalent in a related field
Education & Experience
Additional Requirements
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- Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.