Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Commercial Marketing team drives the marketing strategy for new product launches, always-on marketing for key lines of business, and the positioning of key affordability programs like Apple Trade In and Financing. As part of the team, you'll be focused on leading initiatives that keep Apple Retail front of mind for customers as they consider, browse and buy iPhone.
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Description
As the global iPhone Marketing Manager, you will drive the strategic development and execution of always-on marketing for iPhone at Apple Retail - across apple.com, the Apple Store online, in the Apple Store app, and in over 500 stores globally. Responsibilities include: - Developing and manage iPhone marketing strategies that drive traffic, engagement and conversion - Ensuring always-on marketing support that extends across digital and physical touchpoints such as email, push notifications, paid media, in-store signage and more - Collaborating with cross-functional teams to align on business objectives and gain inputs - Developing concise briefs for creative teams and drive the process to keep teams connected and work progressing to key deadlines; ensure seamless execution at go-live - Tracking and reporting on key metrics, identify trends to understand what's driving performance, spotlight opportunities and recommendations for improvement
Minimum Qualifications
- 7 years of marketing experience in a global capacity
- 3 years experience marketing B2C
- 2 years experience marketing hardware or consumer electronics
Preferred Qualifications
- 10+ years of marketing experience, 7+ years in Retail Marketing for a leading consumer brand or retailer
- Experience with email marketing, push notifications, paid media and CRM
- Experience with marketing financing or payment programs a plus
- Ablity to analyze data and identify performance trends that inform marketing strategies and new tactics.
- Strong written and verbal communication skills; excellent at building and delivering presentations to partners and leaders of all levels
- Strong project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
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