Summary
Posted: Jun 17, 2024
Weekly Hours: 40
Role Number:200554945
The people here at Apple don't just create products - we create the kind of wonder that revolutionizes entire industries. It's the diversity of the people and ideas that inspires the innovation that runs through everything we do. In this role, you will work with a team of experienced product experts to craft compelling product messaging, evangelize Apple's product story in the market, and build effective marketing content and programs to expand the adoption of Apple products in enterprise. You will also serve as the connection point between the enterprise market and Apple - to represent enterprise customer needs and voice their feedback into various product and engineering teams. We are looking for a strong team player with exceptional communication and creative skills to work cross-functionally with product marketing, developer relations, marcom, PR and sales, to bring the power of Apple products to life for work.
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Description
Define and communicate core value propositions and product messaging for Apple products in enterprise (including iPhone, iPad, Mac, Watch, Apple Vision Pro). Create key customer-facing assets, keynote presentations, app resources, web and marketing guides for the field and routes-to-market channels. Work closely with brand, PR, and sales on launch activities and marketing materials, including new product introductions. Build and implement integrated marketing programs and campaigns to drive end user awareness, preference and adoption of Apple products in enterprise. Be the voice of customers and partners collecting input for future product development and messaging. Closely follow and monitor emerging market trends to help strategically position Apple for future success in enterprise.
- 5-7 years of B2B product marketing experience in enterprise technology.
Preferred Qualifications
- Ability to craft compelling and succinct positioning, messaging and differentiation.
- Experience in developing customer-facing content, with unyielding attention to details.
- Strong cross-functional collaborator with positive "can-do" attitude to get things done.
- Proactive in taking initiatives and execution, comfortable with navigating ambiguity.
- Passion for business and helping users get the most out of Apple products ecosystem.
- Superb communication, presentation and authentic storytelling skills.
- Bachelor's Degree, MBA or equivalent experience
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,700 and $166,600, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
More
- Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.