Director, Demand Generation

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Working within Appian's Marketing team and reporting to the Vice President, Demand Generation this role will drive and manage strategy designed to grow and accelerate the sales pipeline and revenue for Appian. The role is responsible for Commercial North America and US Public Sector and responsibilities include overseeing budget, quarterly planning, alignment to sales and marketing goals/metrics and execution of field marketing programs, activities and regional events for Appian. The role will also be responsible for operational, implementation and post-program activities.

• Set and implement the growth marketing strategy for our CNA and US Public Sector business including programs focused on demand generation - new customer acquisition, as well as customer expansion, and brand awareness.
• Work closely with our Digital Marketing, Content, and Product Marketing teams to develop, implement, execute and measure GTM programs for pipeline creation and acceleration.
• Develop and execute account, segment and field based marketing strategies focused on industry specific value propositions as well as product centered use cases.
• Help build and implement persona based marketing programs that span from IT decision makers and influencers, business executives as well as developer/ practitioner roles.
• Align and collaborate with our sales and partner leadership, Account Executives and Business Development teams.
• Regularly manage and review pipeline performance metrics with key stakeholders, including leaders and analyze ROI by campaign, channel, segment and source in order to improve lead and pipeline quality.
• Drive strategic decision making for optimized campaign strategies.
• Manage a team of high performing marketeers focused on growing our business across multiple personas (executives, leaders, and developers)
• Manage the department budget and make ROI centered decisions for near term and future investments.
• Work closely with Customer Marketing to highlight and promote industry customer success stories

• 10+ years' experience in a Field Marketing and/or Demand Generation Role in an Enterprise Software/SaaS environment
• Bachelor's Degree required
• Experience in crafting results-driven marketing programs
• Critical thinking, problem solving skills, hands-on approach
• Excellent project management skills
• Ability to report and analyze program metrics and ROI
• Strong verbal and written communication skills coupled with strong presentation skills
• Proven success in working collaboratively with Sales, Product Marketing, and Customer Success
• Ability to work in a collaborative, fast-paced and results-oriented environment
• Exercises a high degree of tact and diplomacy
• Experienced in using CRM and Marketing Automation systems/tools

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.