Requisition #: 15704
Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.
Innovate With Ansys, Power Your Career.
JOB SUMMARY
The role of Product Marketing Manager is to define, drive and develop product marketing plans and sales enablement content across a multi-product portfolio in support of the go-to-market priorities for the business unit. The marketing strategy should reflect an understanding of key industry trends, market opportunities, Partnership strategy and go-to-market and the competition. This includes managing the development of product messaging, marketing plans, sales enablement material content, and supporting the field and corporate marketing organizations. Success will be defined by effective execution that results in significant revenue growth.
Want more jobs like this?
Get jobs delivered to your inbox every week.
This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including product, sales, corporate marketing, development, partnership, and field marketing
ESSENTIAL FUNCTIONS
- Delivers value-based messaging for Ansys Cloud Solution to prospective customers, existing customers and partners
- Participates in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment
- Partners with product management to ensure marketing messages & strategies align with product development and sales priorities
- Maintains Ansys' competitive leadership by understanding the competitive landscape, identifying opportunities for future growth and how Ansys Cloud Solution differentiate us from the competition
- Responsible for delivering all sales enablement collateral, including customer facing presentations, relevant use-cases, customer case studies and solution guides
- Owns the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs and other solution-oriented content, by partnering with Corporate Marketing teams
- Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs
- Coordinates with the Digital Marketing Center of Excellence to ensure lead generation programs are targeted and delivering against sales needs
- Ensures all business unit-related leads are tracked and marketing campaigns are accurately reported in order to measure success against initial goals
- Manages complex projects and executes on global, multi-product marketing campaigns
- Measures and evaluates the ROI of marketing tactics at all stages of the customer journey
JOB MINIMUM REQUIREMENTS AND QUALIFICATIONS
- 5+ years Product Marketing experience; technical experience in Cloud technology preferred
- Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging
- Broad functional expertise across several marketing competencies
- Proven ability to manage complex projects and execute on global product marketing campaigns
- Excellent organizational, decision-making, and communication skills, with the ability to work collaboratively in a matrix organization
- Excellent English proficiency required
- Bachelor's degree in Marketing, Engineering, Computer Science or a related field
- Highly motivated, results-oriented marketer with B2B or B2C experience
OTHER INFORMATION
- Well-organized, self-directed team player. Remains open to others' ideas, and exhibits willingness to try new things.
- Demonstrates excellent written and verbal communication skills. Listens effectively and transmits information accurately and understandably.
- Establish and maintain credibility with the internal sales team, product team, partnership, field marketing and corporate communications team.
- Effectively communicate value by overcoming objections and proving business case.
- Adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events.
- Prioritizes and plans work activities, uses time efficiently and develops realistic action plans.
- Willing to take direction, engage in training and apply techniques and constructive criticism to improve performance.
- Demonstrates accuracy and thoroughness and monitors own work to ensure quality and is able to read and interpret written information.
- Demonstrates professionalism, discretion, and good judgment in all interactions with co-workers, customers, vendors and others.
At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.
Our Commitments:
- Amaze with innovative products and solutions
- Make our customers incredibly successful
- Act with integrity
- Ensure employees thrive and shareholders prosper
Our Values:
- Adaptability: Be open, welcome what's next
- Courage: Be courageous, move forward passionately
- Generosity: Be generous, share, listen, serve
- Authenticity: Be you, make us stronger
Our Actions:
- We commit to audacious goals
- We work seamlessly as a team
- We demonstrate mastery
- We deliver outstanding results
INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.
WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.
At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
CREATING A PLACE WE'RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.