Requisition #: 16129
Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.
Innovate With Ansys, Power Your Career.
SUMMARY
The Field Marketing Manager will design, execute, and refine strategic marketing programs to support the Ansys Federal, Aerospace, and Defense (FA&D) team. This role requires expertise in field marketing, sales enablement, and event production to drive growth, account expansion, and brand visibility. The ideal candidate will have direct experience in the FA&D industry, leveraging deep market knowledge to craft impactful marketing initiatives that align with industry trends, sales priorities, and key customer needs.
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This position is not eligible for immigration sponsorship.
RESPONSIBILITIES
Strategic Marketing & Campaign Execution
- Develop and implement an account-focused marketing strategy tailored to the FA&D industry, focusing on top 30 key accounts.
- Identify key industry trends, challenges, and initiatives to create compelling value propositions and drive targeted engagement.
- Plan and execute a strategic mix of events, digital campaigns, and marketing programs to maximize impact and ROI.
Sales & Cross-Functional Collaboration
- Build strong partnerships with sales teams, aligning marketing efforts with their priorities to accelerate account growth.
- Collaborate with cross-functional teams—including industry marketing, product marketing, corporate marketing, etc—to ensure consistency in messaging and strategy.
- Provide regular updates and insights to sales and stakeholders on marketing activities, impact, and opportunities.
Event & Program Management
- Oversee the planning, organization, and execution of high-impact trade shows, conferences, sponsorships, and executive events to strengthen brand presence and drive lead generation.
- Localize and execute demand-generation programs to attract, nurture, and convert leads across the customer journey.
- Utilize account intelligence and stakeholder mapping to create high-value executive event experiences that enhance relationships and advance sales opportunities.
Budget & Performance Management
- Manage and allocate marketing program budgets efficiently, ensuring resources are optimized for maximum ROI.
- Track and analyze campaign performance, leveraging data-driven insights to refine strategies and forecast future investments.
MINIMUM QUALIFICATIONS
- Bachelor's degree from an accredited institution.
- 5+ years of experience in B2B or Account-Based Marketing (ABM), with a strong preference for FA&D industry experience in software or hardware marketing.
- Proven success in partnering with sales organizations to develop and execute strategic marketing programs.
- Expertise in field marketing and event production, with a track record of delivering high-impact marketing initiatives.
- Strong analytical skills to measure campaign effectiveness, track performance, and adjust strategies based on insights.
- Excellent communicator who can collaborate across teams, build alignment, and drive marketing-sourced opportunities.
- Ability to travel at least 25% as needed.
PREFERRED QUALIFICATIONS
- Experience managing multiple concurrent projects in fast-paced, high-energy environments while maintaining attention to detail.
- Self-starter with high personal accountability and ability to work independently while collaborating effectively.
- Prior experience working with engineers, technical teams, or in engineering simulation is a plus.
At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.
Our Commitments:
- Amaze with innovative products and solutions
- Make our customers incredibly successful
- Act with integrity
- Ensure employees thrive and shareholders prosper
Our Values:
- Adaptability: Be open, welcome what's next
- Courage: Be courageous, move forward passionately
- Generosity: Be generous, share, listen, serve
- Authenticity: Be you, make us stronger
Our Actions:
- We commit to audacious goals
- We work seamlessly as a team
- We demonstrate mastery
- We deliver outstanding results
INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.
WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.
At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
CREATING A PLACE WE'RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.
Nearest Major Market: Philadelphia