Based at the Dream Bank in Madison, WI, this position is responsible for the strategy, planning, execution, measurement, optimization and budget of assigned marketing programs. Initiates new projects and ideas to increase marketing results/performance. This position will report to the Dreambank senior manager.
Position Compensation Range:
$76,000.00 - $125,000.00
Pay Rate Type:
Salary
Compensation may vary based on the job level and your geographic work location.
Primary Accountabilities
- Design, develop and execute marketing strategies and programs that drive customer market activity.
- Develop and maintain strong partnerships with internal and external business partners to ensure marketing strategies and plans address customer needs and company goals.
- Develop and execute overall brand strategy for programming, creative and content that align with our brand and marketing goals and is strongly branded in voice and tone.
- Serve as voice of customer in product/service development, developing customer requirements, defining positioning and customer messaging to differentiate company products in the marketplace.
- Use expert knowledge of customer needs, marketplace research, and competitive intelligence to bring innovative offerings to the market.
- Lead the development and execution of compelling, on-brand, on-time and on-budget consumer-facing campaigns and programs including relationship management of high-profile projects and stakeholders.
- Partner with internal business partners to track effectiveness of campaign and programs.
- Collaborate with marketing leadership to ensure the integration of the company brand across the organization.
- Lead the strategy and execution of creating exceptional brand experiences that result in measurable impact.
- Other duties as assigned.
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Specialized Knowledge & Skills Requirements
- Demonstrated experience developing and writing creative advertising or marketing campaign briefs.
- Demonstrated experience leading integrated marketing campaigns.
- Demonstrated experience in creative, copy and content strategy development.
- Demonstrated experience managing high-profile, deadline driven stakeholders and projects.
- Demonstrated experience leading social media campaigns and strategy.
- Demonstrated experience with MS Office.
- Demonstrated experience working in a collaborative, cross-functional environment.
- Solid knowledge and understanding of brand strategy, marketing and advertising concepts, strategies and techniques.
- Exceptional attention to detail.
Licenses
- Not applicable.
Travel Requirements
- Up to 10%.
Physical Requirements
- Work that primarily involves sitting/standing.
Working Conditions
- Not Applicable.
In this flex office/home role, you will be expected to work a minimum of 10 days per month from one of the following office locations: Madison, WI 53783.
#LI-Hybrid.
Offer to selected candidate will be made contingent on the results of applicable background checks.
Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions.
Our policy restricts consideration of applicants needing employment sponsorship (visa) to specialty occupations. Sponsorship will not be considered for this position.
We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!
We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.
We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
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