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Lead Consumer Insights Analyst (Hybrid)

AT American Family Insurance
American Family Insurance

Lead Consumer Insights Analyst (Hybrid)

Madison, WI

This position is responsible for defining and delivering industry-leading consumer insights from consideration to policy termination, embodying our brand promise and exceeding customer expectations. This role is accountable for and delivers key business driving metrics through insights and consumer learning plans.

Position Compensation Range:
$97,000.00 - $164,000.00

Pay Rate Type:
Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

  • Owns and drives the long-term vision and strategy for insights driving the end-to-end customer experience based on external trends, business strategy/objectives, and target customer needs.
  • Frames, structures, and scopes complex business and customer challenges.
  • Uses customer/consumer data and insights, competitor activity, and market trends to guide strategic planning and enable competitive advantage.
  • Evaluates and develops perspective on transformational customer acquisition, retention, and satisfaction opportunities across the organization.
  • Defines, monitors, and champions customer experience metrics, key drivers of, and return on experience and insights investments.
  • Collaborates with all levels of leadership and management in order to align priorities and develop a collaborative roadmap for complex and large-scale strategic initiatives across all functional areas of the organization.
  • Partners with product lines, marketing, corporate strategy, and enterprise partners to drive strategic alignment.
  • Drives consumer influence across the enterprise, proactively reaching across the aisles.

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Specialized Knowledge & Skills Requirements
  • Strong analytical skills with the ability to identify trends and translate into actionable insights.
  • Strong influence skills.
  • Strong knowledge in consumer product categories, brands, and environment.
  • Strong organization and time management skills.

Travel Requirements
• Up to 10%.

Physical Requirements
• Work that primarily involves sitting/standing.

Additional Preferred Knowledge & Skills
  • Demonstrated ability to collaborate, influence and negotiate on complex topics and business initiatives with senior leadership.
  • Expert-level proficiency in Microsoft PowerPoint and Excel with ability to create compelling presentations and detailed reports.
  • Exceptional verbal and written communication skills, with the ability to convey complex information clearly and persuasively to diverse audience.
  • Insurance industry knowledge
  • Experience managing suppliers/vendors

In this hybrid role, you will be expected to work a minimum of 10 days per month from one of the following office locations: Madison, WI 53783

Internal candidates are encouraged to apply regardless of location and will be considered based upon the needs of the role

We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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Client-provided location(s): Madison, WI, USA
Job ID: American_Family_Insurance-R35469
Employment Type: Full Time