We're looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you're a high performer who's an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.
Position Overview
The International Marketing Manager for Digital & Online Programs will play a pivotal role in driving Alteryx's marketing strategy across the EMEA and APJ regions. This position will work closely with the Global Campaigns and Digital Teams to execute global marketing initiatives while also creating tailored programs specific to international markets. The ideal candidate will have a strong background in digital marketing, including SEO and SEM, and will be instrumental in enhancing Alteryx's online presence and engagement.
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Key Responsibilities:
Program Execution:
- Collaborate with Global Campaigns and Digital Teams to execute global marketing programs in the EMEA and APJ regions.
- Develop and implement region-specific digital marketing strategies that align with global objectives.
Digital Channel Management:
- Create and manage a comprehensive digital marketing plan, incorporating content syndication, LinkedIn, Google, Twitter, and online advertising.
- Optimize digital campaigns for maximum reach and engagement, ensuring alignment with Alteryx's brand messaging.
SEO and SEM Strategy:
- Utilize expertise in SEO and SEM to enhance the visibility and performance of Alteryx.com in international markets.
- Conduct keyword research, competitor analysis, and ongoing optimization to improve search engine rankings and drive traffic to localized sites.
Collaboration with Campaigns Team:
- Work closely with the Campaigns Team to execute global webinars and marketing campaigns tailored for international audiences.
- Develop and manage email marketing and nurture programs to engage leads and drive conversions.
Performance Analysis:
- Monitor, analyze, and report on the effectiveness of digital marketing initiatives, utilizing data-driven insights to inform future strategies.
- Continuously assess and refine digital tactics based on performance metrics and industry trends.
Stakeholder Management:
- Serve as the primary point of contact for international marketing initiatives, ensuring alignment and communication with global teams.
- Gather and incorporate regional insights and feedback to enhance program effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- 5+ years of experience in digital marketing, with a focus on international markets.
- Strong knowledge of SEO and SEM best practices, with a proven track record of improving website performance.
- Experience with digital marketing tools and platforms, including content syndication, social media advertising, and online analytics.
- Exceptional project management skills and the ability to manage multiple initiatives simultaneously.
- Strong analytical skills and experience using data to drive decision-making.
- Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and cultures.
- Familiarity with marketing automation tools and CRM systems
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Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we're invested in building teams with a wide variety of backgrounds, identities, and experiences.