At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
At Allstate, Copywriters are conceptual thinkers who are also passionate practitioners of the crafts of copy, design, and art direction. From idea conception through final execution, you will apply business knowledge, data, and consumer insights to solutions that deliver results. You will be responsible for successfully supporting multiple aspects of an ad campaign or communication program, across all media: from print to film, digital, social, activations, etc. Copywriters stay current and savvy to trends in advertising and channel best practices, as well as culture in general, to deliver solutions that are on brand, and culturally relevant. Copywriters at Allstate are fierce champions of the brand, leveraging their craft to help shape the future of one of America's most trusted and recognized brands.
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Key Responsibilities:
- Works on creative copywriting projects that are aligned to strategy and brand at consistently high levels
- Executes conceptual work while bringing strategy to life in fresh and unexpected ways, and is ready and able to go beyond the brief
- Build business knowledge and partnerships; makes it their business to know the business and the category
- Develops clear, concise, insight driven ideas to bring forward to the business
- Build and maintain relationships; has a respectful and partnering relationship with all teams within the group account, strategy, project management, design, studio production, photography, retouching, digital, social, etc.
- Partnership with Account Management, Strategy and Insights, and Project management
Supervisory Responsibilities:
This job does not have supervisory duties
Preferred Qualifications:
Education and Experience
- Bachelor's Degree or equivalent experience; may also have advanced degree
- 2+ years Industry Experience
- Agency Experience
Certificates, Licenses, Registrations
- None
Functional Skills
- Advanced creative and conceptual vision, with the ability to approach every assignment with a fresh perspective and tone of voice
- Portfolio that demonstrates conceptual writing and creative ability
- Advanced knowledge of print, broadcast/video and digital production process and be skilled in providing direction and driving to project completion
- Possess solid communication, software proficiency and presentation skills
- Project management; meets all deadlines with work that consistently exceeds expectations
- Collaborate with other creative team members, photographers, production and set designers
- Regular contact with our key business partners (Marketing and Product Development Teams) internal and external relationships
- Basic knowledge of AI platforms (chatgpt or comparable)
Skills
Compensation
Compensation offered for this role is $59,800.00 - 105,910.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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To view the 'EEO is the Law' poster click 'here'. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs
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It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.