Marketing Apprenticeship Program (MICB)- Project Coordination

Job Listing Detail - Consultant I - Email, National General and Allstate

Job Summary

The Acquisition 1:1 team serves as a Center of Excellence for data-driven 1:1 marketing and works throughout the Enterprise implementing, consulting, and improving mail and email programs. The incumbent will implement email programs on the National General business, supporting Affinity relationships. This role may also support Allstate mail and/or email programs.

This position will be charged with all aspects of email program implementation including but not limited to - email design, planning, building and executing campaigns. This position will also provide strategic and test recommendations.

Key Responsibilities

• Coordinate day to day activities associated with campaign development and execution
• Coordinate both internal and external resources to execute campaigns within prescribed timeline
• Adhere to assigned budget; recommend efficiencies
• Implement tests designed to improve performance and/or efficiency; make testing recommendations
• Provide reporting support including trending and tracking operational metrics and key performance indicators
• Create and maintain campaign presentations and support materials
• Work with internal, external, and field stakeholders to maximize campaign engagement and results - including the development and execution of

appropriate communications

• Act as a Subject Matter Expert (SME) for programs owned
• Ad hoc duties as assigned, including the support of Allstate programs
• Advocate on behalf of the customer at every stage of the campaign development and implementation process
• Experienced in email production and mobile friendly template creation
• Experienced in email campaign management - including improving campaign results
• Knowledge of data-driven methodology and measurement principles, including incremental measurement
• Ability to coordinate the activities of multiple internal and external partners
• Ability to coordinate multiple projects under tight timelines
• Intermediate analytic skills and ability to translate analysis into actionable recommendations
• Intermediate project management skills
• Intermediate interpersonal skills
• Intermediate verbal, written, and presentation skills
• Intermediate Microsoft Office, including Excel and PowerPoint
• Ability to learn new software applications
• Ability to communicate with a client
• Understanding of journey mapping, email triggers, segmentation, and behavior targeting.
• Knowledge of Salesforce Marketing Cloud: Email Studio, Content Builder and Journey Builder
• Salesforce Marketing Cloud Email Specialist Certification preferred

Experience

0-2 years experience (Preferred)

Supervisory Responsibilities

This job does not have supervisory duties.

Education & Experience (in lieu)

* In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Skills

Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.

You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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