At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Senior Brand Manager, you will trusted to manage Alcon's IOL portfolio. One will also be required to partnership with US Sales, US Training, US S&OP, Agency Partners, and Alcon's Surgical Customers to understand the competitive landscape in order to drive market share gains and segment penetration through effective messaging and commercial program offerings in Fort Worth, Texas!
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Primary Responsibilities:
- Develop and implement annual Marketing Plans across the portfolio
- Technical SME for US Marketing Organization
- Collaborate with sales leadership to segment and target customer base
- Responsible for identifying trends and implementing action plans to address market needs
- Build promotional messaging including sales materials, professional campaign, conference presence and digital assets
- Work with Business Development team to develop KOL (Key Opinion Leader) plan and podium presence
- Leverage internal and external data to strengthen portfolio value proposition
- Collaborate with medical affairs team to ensure claim development for lifecycle management
- Presentations to Marketing Leadership, C-Suite and Sales Organization (400+)
- Work closely with cross-functional CORE team to deliver brand essentials to the market
- Develop business models to use comprehensive portfolio to drive business across larger Alcon
- Lead A&P marketing budget while ensuring planned return on investment
- Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
- Work with Legal and Regulatory to ensure compliant messaging and promotion
- Champion portfolio objectives and strategic alignment across organizational functions
- Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals
- Bachelor's Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand and communicate in English
- 7 Years of Proven Experience
- Benefit from working in a highly respectable and diverse environment.
- Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career.
- Alcon provides robust benefits package including health, life, retirement, flexi
- Flexible time off, and much more!
Relocation assistance: Available
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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.