Measurement Lead

The Community You Will Join: 

Airbnb is a global hospitality platform that connects travelers with unique accommodations and experiences around the world. Our mission is to create a world where anyone can belong anywhere. The Communications team and Marketing teams are responsible for telling the Airbnb story around the world. Whether we are briefing press on inspiring travel trends, highlighting unique stories about our hosts, or explaining how travel on our platform benefits local families and communities on social platforms, we are the voice of Airbnb on a broad range of topics. As part of the Advanced Analytics team, your role will be instrumental in supporting the Communications and Marketing teams building and scaling a multi-faceted social media and influencer program. 

We're a fast growing and high energy team with a passion for people, places and great stories. If you'd like to be part of one of the world's greatest communications teams, come tell us your story.

The Difference You Will Make:

The Staff, Advanced Analytics, Social Measurement role will develop and lead the architecture of a strategic and detailed measurement and insights program that supports both social and influencer work. This role will be responsible for developing a robust program that includes elements such as custom social metrics specific to Airbnb, metrics (channel specific), and a process for regular reporting on social and influencer for multiple internal audiences. 

The ideal candidate is someone with a strong data and analytics background, preferably with deep experience supporting either a comms and/or marketing team. This person is curious, engaged, positive, and detail- and solutions-oriented. The world— and thus our industry— is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities and reporting needs shift. 

This role will be a key player in helping us evolve our social and influencer strategies based on data and insights. This role will be expected to be highly collaborative, and work regularly with multiple stakeholders and cross functional partners across BizTech, FP&A, Marketing, Communications, and Social Listening. 

The right candidate will already be recognized as a leader in the data and analytics field at this level, with a proven track record of using a range of strategies and disciplines to solve complex and ambiguous measurement problems for comms and/or marketing teams. This person will also use their considerable experience with data and insights storytelling to influence large-scale strategic programs. 

You must be comfortable working in a global company, delivering counsel and guidance to senior leadership across the team and organization. The successful candidate will have solid experience creating internal advocacy and influencing multiple senior audiences on hard to communicate topics.

A Typical Day: 

• Develop a robust social and influencer measurement and analytics program for the Communications team. This program will include key metrics we should be measuring against (including custom/blended metrics, as needed), reporting frameworks and cadence,  and a plan for how to communicate the insights derived from these metrics. 
• Lead the advancement of measurement capabilities and tools to better analyze and access data. 
• Leverage SQL and/or other programming languages for data analysis. Responsible for extracting actionable insights (creative, strategic, channel-specific)  from social media data collected from various sources, including Sprinklr, native social media platforms, and agency reports. 
• Lead the development of compiling data and insights consistently with internal and external analytics partners to drive planning processes and priorities. 
• Develop a POV on overall brand social media sentiment, including consistent tracking, and communication of sentiment metrics as they relate to brand health. 
• Collaborate with cross functional teams to deliver social and influencer metrics and insights for key campaigns.
• Develop a foundational model around how we measure the impact of key campaigns in order to show how results translate into business impact.
• Oversee the development of customized data tables and dashboards that showcase and analyze social and influencer program results.

Your Expertise:

• 10+ years of social and influencer measurement experience and background.
• High proficiency in SQL for data analysis
• Deep experience supporting comms and/or marketing team, ideally a combination of client-facing roles on Ads Platform side, agency/vendor, or in-house analytics roles. 
• Strong data / analytics background, fluency with experimentation (AB test, experiment, causal inference), and measurement models
• Fluency with various measurement tools and techniques, metrics and data sources  (e.g. metrics from ads platform, MMPs like Singular, 3rd party tools like Sprinklr, Brandwatch, and Tubular, etc); ability to share and communicate best practices and uplevel team measurement stack;
• Experience in communicating how social and influencer metrics directly contributes to business objectives
• Robust expertise in crafting insights and action from social and influencer metrics and reporting, including synthesizing results for executive-level audiences
• Deep understanding of ever changing social and influencer landscape and how to measure these channels effectively and holistically for maximum impact
• Proven track record for seamlessly working across different teams and partners
• Ability to provide clear plans and strategies for sophisticated and nuanced measurement asks 
• Strong attention to detail and organizational skills
• Positive and collaborative personality and a commitment to ensuring all activities undertaken are as successful as possible
• Extremely capable in independently structuring and managing fast-paced and sometimes complex workflow and priorities

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list  If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.