Growth Marketing Lead, Affiliates

The community you will join:

The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As Growth Marketing Lead, Influencer Affiliates, you will play a critical role in launching, scaling and managing a new social and influencer marketing program within our team.  Your work will be critical to driving growth in our community of guests and hosts, with a particular focus on global expansion and new products and services.

 

The difference you will make: 

We are seeking a world-class leader and operator to launch, grow and oversee a new global Influencer Affiliates program.  You will be responsible for end-to-end execution of this new channel, from strategy alignment, to capturing business requirements, to planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Comms, Brand Marketing, Creative, Product, Engineering, Data Science, and Analytics to ensure that the program meets an exceptionally high bar for content delivery and quality, while also exceeding aggressive KPI targets. 

 

In a typical week in this role, you will:

• Collaborate with Comms, agencies and local teams to source high-quality influencer prospects that meet pre-defined criteria.
• Review, approve and onboard new influencer partners into the program.
• In consultation with Comms and local country teams, develop marketing briefs for both evergreen and one-time influencer campaigns.
• Oversee a process to provide campaign briefs to influencers, review creative content and manage influencer relationships.
• Execute flawlessly against a deployment schedule of campaigns; report on results and recommend next steps on scaling.
• Own project management and cross-functional program and campaign development workflow with dedicated Comms, Brand Marketing, Creative, Product and Engineering teams.
• Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs and working with operations to deliver solutions to fit unique needs.

• Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights.
• Own comprehensive daily, weekly, and monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance.
• Present updates, findings and recommendations to leadership and cross-functional partners through decks and in-person presentations.

 

Your expertise:   

We are seeking an exceptionally high performing team leader and tactical operator with the following skills and expertise:

• 10+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing and a proven track record of scaling and managing an influencer marketing program for one or more large, global consumer brands.
• Additional experience in social media marketing, partnerships, business development, affiliate marketing and product management are all pluses. 
• Experience working with teams in different regions and a high-level understanding of regional growth opportunities.
• Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc.  Should be extremely comfortable with Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries.
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership.
• Exceptional project management and organization skills, with meticulous attention to detail.
• Ability to navigate ambiguous problems and processes and proactively chart clear and effective frameworks and processes to grow a new program.
• Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations.

 

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. 

While the position is remote eligible, you will typically be expected to work on a schedule that is compatible with Airbnb HQ on US Pacific time (PST), with the ability to occasionally flex for Zoom meetings with international teams and partners.

 

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.