Job Details
Job Location: Washington, DC - Washington, DC
Position Type: Full-Time
Education Level: High School
Salary Range: Undisclosed
Travel Percentage: Up to 10%
Job Category: Marketing
Description
Coordinator, Customer Experience, Community Engagement, & Marketing
Department / Supervisor
Marketing (87) / Director, Digital Marketing & Events
FLSA Status
Non-Exempt
Purpose of Position
Join a dynamic, innovative, and results-driven marketing team at AdvaMed, contributing to impactful digital marketing, administrative, and strategic support for our marketing and customer experience efforts. We seek a proactive, detail-oriented, and creative individual who thrives in a fast-paced environment. This role is perfect for a self-starter with a growth-mindset who can manage multiple projects simultaneously, communicate effectively, and adapt quickly. This position will play a key role in advancing marketing initiatives and elevating the customer experience within the association.
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Essential Duties of Position
Social Media & Event Marketing
- Develops, coordinates, and executes social media content and activity for all conference & event properties
- Maintains and optimizes website content to ensure event information is current and impactful
- Composes and refines compelling content for print and electronic promotional materials, such as emails, flyers, digital ads, social media graphics, brochures, etc.
- Conducts competitive research to identify industry trends and provides actionable recommendations
- Supports the execution of marketing deliverables for sponsors and partners, ensuring timely fulfilment
- Tracks and analyzes campaign performance across all marketing channels, including email, social media, digital advertisements, etc. and develops post-campaign reports
- Builds and nurtures relationships with key partners for all events, providing them with necessary tools for promotion and keeping them abreast of event developments
- Stays current with marketing tools and platforms (e.g., HubSpot, WordPress, Salesforce and selected virtual event platform)
- Manages invoices, contracts, and related documentation efficiently to ensure timely processing and adherence to deadlines
Association Marketing
- Provides administrative support for the marketing team, including meeting coordination, note-taking, and management of an overall calendar of marketing activities for the association
- Designs simple graphic assets for promotion, including social media graphics, one-pagers, and digital ads
- Collaborates with other teams across the association, responding to requests and providing support in a timely and efficient manner to ensure seamless communication and project execution
- Supports coordination with Public Affairs and Membership teams to promote membership, non-dues revenue activities, and new association initiatives on general AdvaMed social properties
- Assists Marketing department with campaign execution, including copywriting, copyediting, design support, and project management
Customer Experience
- Enhances the customer experience across the AdvaMed portfolio of events, with strong emphasis on The MedTech Conference
- Supports customer communications via email, website support, chatbot interactions, and tracks frequently asked questions to develop effective response scripts
- Proactively seeks opportunities to improve the user experience while maintaining a friendly, proactive, and customer-focused approach in all communications
- Provides administrative support for data management and event platform activities, contributing to a seamless attendee experience
Knowledge, Skills, and Abilities
- Familiarity with web editing, CMS or WordPress implementation and management
- Analytical and performance-driven, with basic campaign tracking experience
- Foundational knowledge of digital marketing, including social media marketing, email marketing, SEO, website optimization, and content marketing
- Experience with martech tools and familiarity with association or event technology (HubSpot and Salesforce preferred)
- Basic budgeting and project coordination skills
- Familiarity with tools to streamline processes, enhancing digital efficiency
- Ability to assist in creating marketing presentations and reports
- Strong work ethic with the ability to thrive in a fast-paced environment
- Strong verbal and written communication skills, with an emphasis on delivering clear, concise updates, effective presentations, and professional email etiquette
- Ability to work effectively with cross-functional teams, supporting collaboration and alignment
- Self-starter with a demonstrated ability to manage tasks and assignments independently and creatively
- Resourceful with a proactive attitude and a commitment to learning and growing
Specifications
- Minimum Education Required: High school diploma required; Bachelor's degree preferred.
- Minimum Experience Required: 2+ years of relevant experience through internships or other work, preferably experience working in fast paced marketing environment, a marketing agency or for an association or non-profit.
- Travel Required: Up to 10%
- Hybrid Work Policy: Teleworker: Minimum 1 day onsite per week
- Starting Range: $62,700 - $69,700
Qualifications