Job Description
As the Social Media Channel Manager, you will be responsible for amplifying Achieve's brand and category prominence, positive sentiment, and engagement on consumer social forums. You will be the authentic voice of Achieve in relevant communities, lead internal teams to collaborate and promote brand and category, partner to drive product engagement via paid and organic channels. The ideal candidate has a deep understanding of consumer social forum culture, excellent judgment and communication skills, and proven ability to deliver trust and value to online discussions in alignment with the company's business goals.
Key Responsibilities:
- Brand Voice: Be the primary brand voice and orchestrator of voice in User Generated Content (UGC) social forums. Monitor brand and category mentions on UGC social forums and drive a positive brand and category sentiment via community interactions.
- Community Influence: Engage authentically, directly, and quickly with relevant communities answering questions, participating in discussions, and sharing content in a way that influences, educates, and drives product interest
- Lead Generation: Partner with internal teams to plan, implement, and manage Reddit paid advertising and organic campaigns. Monitor performance and make data-driven adjustments to maximize ROI.
- Results: Optimize key metrics including brand and category reach, sentiment, traffic, and leads from UGC social forums. Analyze performance to continually improve.
- Leadership: Lead internal teams to build the systems, capabilities, and tooling to enable you to achieve results. Partner internal teams to build a content library and provide feedback loop to continuously improve performance on key metrics and in communities.
- Expertise: Be the resident expert on UGC social forums, maintaining our success playbook, continuously learning from external experts and market performance.
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Qualifications
Qualifications:
- Experience: 3+ years of social media management for a prominent consumer brand managing User Generated Content (UGC) social forums. Consumer financial services experience is a big plus.
- Social Media Expertise: In-depth knowledge of top social media forums, the engagement levers, paid ad units, and best approaches for managing forums, improving sentiment, growing leads, and tracking all.
- Results: Demonstrable results growing brand prominence, positive sentiment, and direct business value.
- Judgment: Proven skill to act powerfully, quickly, and with long term positive impact.
- Project Management: Proven ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
- Data-Driven: Able to use metrics and insights to inform and optimize engagement strategies. Familiarity with digital marketing tools and analytics platforms (Google Analytics, Quid.com etc.).
- Communication: Authentic communicator with the proven ability to influence, educate, sway, calm diverse online communities as needed.
- Education: Bachelor's degree in Communications, Marketing, or equivalent from a top 20 ranked university.
- Community-Focused: Ability to engage authentically in Reddit discussions while maintaining brand integrity.
- Creative Problem-Solving: Innovative in finding ways to add value and enhance brand presence on Reddit.
- Process Oriented: Identify the most frequent and most urgent triggering events and build the internal systems and tools to respond quickly and confidently.
- Collaboration: Comfortable working with cross-functional teams to execute strategies effectively.
- Adaptable: Willing to pivot and adjust strategies based on real-time feedback and data from the community.
- Growth Mindset: Seeking to learn from and become a UGC social forum expert.
Additional Information
Achieve well-being with:
- Hybrid work opportunities
- 401 (k) with employer match
- Medical, dental, and vision with HSA and FSA
- Competitive vacation and sick time off, as well as dedicated volunteer days
- Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
- Up to $5,250 paid back to you on eligible education expenses
- Pet care discounts for your furry family members
- Financial support in times of hardship with our Achieve Care Fund
- A safe place to connect with other employees through our six employee resource groups
Work from home/hybrid:
We are proudly offering hybrid options in the Phoenix, AZ and San Mateo, CA metro markets. In other locations throughout the country, we offer work from home (remote) opportunity.
Salary Range: $100,000 to $120,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.
Join Achieve, change the future.
At Achieve, we're changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you'll get to be a part of their journey to a better financial future. We're proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job-it's a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.
Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.