Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology.

As a Marketing Automation Specialist you will be an expert in deploying campaigns in a marketing automation system. Acting as a tactical contributor, you will own the system execution of strategic plans as well as architect solutions for components of larger projects. You will build assets including emails, landing pages, and forms and verify accuracy with a rigorous quality assurance process. Working with the strategic project lead you may participate in client meetings and provide input or guidance on email marketing tactics.

Key Responsibilities:

• Translate project requirements and build solutions in marketing automation platforms
• In marketing automation system, create campaigns to support lead nurture, lead scoring, event promotion, and data management
• Produce marketing campaign assets including emails, landing pages, and forms within a marketing automation WYSIWYG editor
• Perform quality assurance on assets and programs
• Provide internal and client facing documentation
• Report on campaign performance, including results of any tests
• Participate on a team responsible for planning, estimating, and managing deliverables

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Qualifications

Basic Qualifications:

• Minimum of 3 years of experience in marketing and demand generation
• Minimum of 2 years of experience in Marketo

Preferred Qualifications:

• Understanding of email marketing techniques, best practices, and metrics
• Basic understanding of HTML and CSS preferred
• Able to learn systems and acquire technical skills quickly
• Problem solving attitude
• Organized and detail oriented
• Team player but able to work independently as well
• Strong written and verbal communicator

As required by theColorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only , the range of starting pay for this role is $55,100 - $88,499 and information on benefits offered is here.

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Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

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