Have you been collecting LinkedIn connections like infinity stones, but not actually interacting with your network? Let us introduce you to the best cold outreach LinkedIn messages—for seeking advice, finding a job or internship, and more.
The current job market is no joke, and simply sending your resume through the application process may not be enough to stand out. Sending a LinkedIn cold message can be a game-changer for opening doors—if you know how to do it right.
Cold messaging on LinkedIn doesn’t have to be awkward or feel overly formal. With the right approach, it can be a powerful tool to create meaningful connections with industry professionals, potential mentors, or hiring managers.
We'll break down the essentials of sending a cold LinkedIn message, explore when it’s the right move, and go over how to craft the perfect message for different situations.
What is a LinkedIn cold message?
A cold outreach message is when you reach out to someone you don’t know personally—or have only a very loose connection with—via LinkedIn. Unlike sending a message to someone in your network, a cold message typically means there’s no prior communication history between you and the recipient.
As in any situation when you're responsible for making the first move, sending a LinkedIn cold message can feel a bit daunting, but it can also opens up incredible opportunities. Whether you’re looking for advice on your career path, asking about potential job openings, or even reaching out for mentorship, cold messaging on LinkedIn allows you to benefit from a vast network of professionals.
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Why cold outreach messages on LinkedIn are worth your time
In today’s competitive job market, waiting for opportunities to fall into your lap isn’t the best strategy. It's common practice for HR and hiring managers to directly reach out to candidates, so why shouldn’t it work the other way around?
Here’s when you should consider sending a LinkedIn cold message in career-related situations:
- You’re looking for career advice: If you admire someone’s work or want to learn more about their career journey, a cold message can open the door to meaningful conversations.
- You’re job hunting: While applying through job portals is essential, cold messaging a recruiter or hiring manager can really help you stand out.
- You’re seeking an internship: If you’re a student or early in your career, cold messages can help you learn about internship opportunities that aren’t widely advertised.
- You’re interested in changing industries: If you’re making a career switch, sending a cold message to someone in your new desired field can give you insights on how to break in.
- You're interested in knowing more about a specific company: The best way to know a company's culture and atmosphere is by asking someone who has been there for some time about their experience.
- You're looking to expand your network: If your goal is to grow your professional connections, sending cold messages to industry leaders or peers can open doors to new relationships and opportunities, broadening your network and knowledge base.
How to cold message on LinkedIn: Tips for doing it effectively
Before getting into examples, here are some general tips to keep in mind when crafting your LinkedIn cold message.
“It’s a bit like introducing yourself to someone at a networking event,” says marketer Nicolas De Resbecq, reflecting on his experience with both sending and receiving these messages. “You want to be respectful of their time and get your point across clearly.”
Following these guidelines can help you strike the right tone and increase your chances of getting a response:
- Be concise and direct. People on LinkedIn are busy professionals, so keep your message short, clear, and to the point.
- Personalize your message. They probably get dozens of messages like yours a day, so don't send AI-generated messages, and make sure to mention something specific about the person you’re messaging to show that you’ve done your research. “People are more likely to respond if they feel you’ve taken the time to understand what they do or how your background fits their needs,” De Resbecq says.
- State your purpose early. Make it clear from the start why you’re reaching out. Whether it’s for advice, a job opportunity, or mentorship, being upfront about your intentions can help the recipient understand how they can help.
- Use a professional tone, but stay conversational. You want to be professional, but don’t be overly formal. Approach the conversation like you would with someone you respect but don’t know well.
- Show gratitude. Whether or not the recipient responds, always thank them for their time. This leaves a positive impression and shows respect for their busy schedule.
Common mistakes to avoid when sending a LinkedIn cold message
While it’s important to know what to do, it’s just as important to know what not to do. Here are some common mistakes to avoid when sending cold messages on LinkedIn:
- Don’t be too vague. Be clear about why you’re reaching out. A vague message can come across as unprofessional or confusing.
- Avoid overly formal language. While it’s important to be respectful, you don’t need to sound robotic. Keep it conversational and human.
- Don’t ask for too much too soon. Cold messages should be a starting point for a relationship, not an immediate request for a job or favor. “You’re not just asking for something; you’re starting a dialogue,” De Resbecq says. “That’s the approach that tends to work best.”
- Avoid copying and pasting generic templates. Personalize every message. People can spot a copy-paste job a mile away.
Examples of how to cold message on LinkedIn for job, advice, and more
Here are a few cold outreach message templates for various scenarios. But remember, the best cold LinkedIn message is the one tailored to your own voice and situation.
Example #1: Cold LinkedIn message to hiring manager
Hi Sarah,
I recently came across the Project Manager position at Company XYZ and was immediately drawn to the opportunity. Your company's commitment to sustainability and innovative technology aligns perfectly with my own professional goals.
With my experience in product development and a passion for user-centered design, I believe I can make a significant contribution to your team. Would you be open to discussing how my skills might be a fit for this role?
Thanks, Alex
Example #2: LinkedIn cold message for seeking career advice
Hi Jane,
I've been following your work at Company XYZ for a while now and I admire your leadership in the recent AI product launch. Given your experience in the tech industry, I was hoping to get your perspective on navigating career transitions into product management.
Would you be open to a brief chat to discuss it? Your insights would be invaluable. Thank you in advance.
Example #3: LinkedIn cold message for seeking advice on career shift
Hi John,
I'm currently considering a transition from marketing coordinator to UX designer and was hoping to get your thoughts on the feasibility of this move. You've had a successful career in the tech industry, and I'm curious about your experiences and advice.
Would you be available for a quick chat?
Thanks, Emily
Example #4: How to cold message on LinkedIn for internship
Hi Jessica,
I'm a marketing student at the University of California and am eager to gain practical experience in digital marketing. I've been following Company XWY's work in developing innovative social media campaigns and I’m particularly interested in learning more about potential internship opportunities.
I'm available to start an internship in the summer and would be grateful for the opportunity to contribute to your team.
Thank you for your time and consideration.
Best regards,
Ashley
Bonus: General cold linkedin message template
Subject: [Brief reason for reaching out]
Hi [Recipient's Name],
I hope you’re doing well. My name is [Your Name], and I’m reaching out because [explain why you're contacting them—seeking advice, interested in their company, etc.]. I’ve been following [their work/industry/company], and I really admire [specific things they’ve done or are involved in].
I was hoping to connect with you to [state your goal—ask for advice, discuss potential opportunities, etc.]. Would you be open to a brief conversation?
Thank you for your time, and I look forward to hearing from you!
Best regards,
[Your Name]
Bottom line
Cold outreach on LinkedIn can be a game changer in your career. Whether you’re seeking advice, exploring job opportunities, or looking for mentorship, sending a thoughtful, well-crafted cold message can help you build meaningful connections and open doors that you never knew existed. By following the tips and examples above, you’ll be well on your way to mastering the art of LinkedIn cold messaging and advancing your professional journey.