Marketing’s an incredibly exciting field to be in now because it’s ever-changing. It’s also a hard field to be in for that very reason. Once you nail down one skill, a new one’s popped up.
But, I have some good news for you: There are plenty of resources out there to help you keep your skills fresh. Whether you’re a beginner, an old pro, or even a career changer, we probably have something for you.
Beginner
1. Introduction to Marketing, Free
Anyone can develop a strong foundation in marketing with this class, which will teach you how to target customer segments, understand consumer decisions, learn pricing strategies, and more.
2. Digital Branding and Engagement, Free
Considering how much people are glued to their phones, computers, and tablets, a course that explains digital brand engagement—and how to harness it—has to be pretty useful.
Learn how to use digital tools to break into this ever-growing field. You’ll get a basic run-through of different topics, such as SEO, social media, email marketing, and online advertising.
4. Social Media Marketing 2016, $24
Worried you’re not savvy enough with social media to enter the field? This one will get you started with five different online platforms: Facebook, Twitter, YouTube, Google+, and Instagram.
Learn from the Lead SEO Instructor of UC Davis Extension and get a strong foundation in search engine optimization. This four-week course will teach you best practices with SEO and core strategies in driving the results you want.
Not sure how to get into this part of the industry? Signing up for these lessons will show you the basics of collecting and using data to solve business problems in the real world.
Intermediate
Want to learn how to guarantee your website comes up with more specific information on search engines like Google? If so, this course will show you how to take your HTML and SEO skills to the next level.
Already understand basic targeting strategies? Challenge yourself with more advanced Facebook techniques to build your fan base, reach out to customers, and increase email subscribers.
Let’s say you’ve mastered the basics and now you want to dig deeper in your understanding of acquisition and growth hacking. This class will give you plenty of tips for increasing traffic as well as company engagement.
Have plenty of email subscribers, but few who respond and interact with your product? Taking this one will teach you how to design a list-building funnel to widen your reach as an email or information marketer.
11. Optimizing a Website for Search, $79
By the end of this class, you’ll know exactly how to give a website a makeover—one that will make it more searchable on the web.
Getting a good grasp of personal branding will make you an even better strategic planner for your colleagues, employers, companies, and more.
Advanced
13. Content Marketing for B2B Enterprises, Free
If you’re interested in understanding the content marketing process, and the tools needed to drive attention and engagement toward B2B products, this is perfect for you.
14. Predictive Analytics, Free
This seven-week long course will teach you how to use regression, logistic regression, and forecasting to predict and analyze real-world business problems.
Get a deep understanding of social media strategy in less than four hours: how to identify current social media issues, what to work on, and how to execute a winning engagement plan.
16. Advanced Analytics with Excel, $20
After you complete these lessons, you’ll understand how to frame business goals in statistics: solving linear programming cases, calculating probably scenarios, and drawing actionable next steps.
In this course Dave Lloyd, the Senior Manager of Global Search Marketing at Adobe Systems, will teach you the ins and outs of SEO: how to increase site traffic, reach international audiences, and optimize websites for mobile.
What makes something go viral? Jonah Berger, Associate Professor of Marketing at University of Pennsylvania’s The Wharton School, knows how to “make ideas stick,” and wants to teach you these principles to maximize the power of your ideas, brands, and products.