Cleo

We launched in 2016 because banking is boring and broken. Cleo’s not a bank—she’s got your back. As a result, we’re currently the most trusted financial services app that’s out there, just ask TrustPilot. Our mission? To fight for the world’s financial health. Using simplicity and humour, she’s helped 4 million people improve their relationship with money and financial health. She’s a platform for the 99%—an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Through chat, she provides you with deep insight about your money, while suggesting personalised financial products that increase your ability to save. That said, it’s really our tone of voice that makes us special. We’re a product for the next generation. We’re meeting our users where they are and building the type of relationship they expect. That also means dropping the BS.