About this role:
Wells Fargo is seeking a Marketing Director that oversees several functions for the Small & Business Banking (SBB) Marketing Team. The role will lead a team responsible for establishing the messaging and positioning of Wells Fargo's Small & Business Banking products and services and will partner closely with the brand management team. The role has ownership of the WellsFargo.com Small & Business Banking content, customer journey flows, functionality, and conversion rates.
This is a new role within the newly formed SBB Marketing organization, responsible for driving new customer and deposit balance growth profitably via effectively leading a team of program managers/ strategists, channel, and optimization experts. This role is critical in helping SBB deliver on new-customer growth and deposit growth target via effective development and implementation of acquisition strategies across all key customer segments as well as identifying new business opportunities to drive increased scale and profitability while delivering customer-obsessed experiences.
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This person must be highly influential leading a team directly as well as a cross-functional team, including both internally and externally, while also being able to partner effectively with other marketing leaders across CSBB, Business Credit Card, and the other lines-of-business.
Learn more about the career areas and lines of business at wellsfargojobs.com
In this role, you will:
- Lead a team of program managers/ strategists, channel, and optimization experts to acquire new customers via full funnel marketing channels
- Review analytical results daily to deliver business results and customer-obsessed experiences
- Build new, enhanced marketing strategies and capabilities across on-us and paid media channels to acquire prospective small & business banking customers profitably
- Provide leadership, mentorship, and development to a team of Growth Marketing program managers/ strategists, channel, and optimization experts
- Provide ongoing performance updates to CSBB CMO, SBB leadership team, and other C-suite level executives
- Collaborate with various partners, stakeholders, and senior leaders to deliver new customers and balance goals
- Identify new business opportunities, including digital capabilities to increase scale and profitability across digital acquisition strategies
- Build offer strategy including the launch of cash offers program which provides incentives for new customers to join Wells Fargo
- Manage allocation of people, justify investments, and optimize financial resources for Marketing
- 10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent
- 7+ years of Management experience
- 10+ years' experience in leading marketing strategy with a focus on customer acquisitions, performance marketing, and digital channels
- Expert in direct marketing, paid and organic search channels
- Strong analytical understanding and business acumen
- Ability to attract, retain and develop top diverse talent
- Strong presentation skills including with senior/C-suite level leadership
- Must be able to successfully navigate a highly-matrixed environment
- Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
- Must thrive in a fast-paced environment
- Experience in retail banking, preferably Small & Business Banking
- This position will require onsite presence at one of the locations listed below in a hybrid work schedule
- This position is not eligible for Visa sponsorship.
- 401 S. Tryon St Charlotte, NC
- 333 Market St San Francisco, CA
- 150 E 42nd ST New York, NY
- 325 John H McConnell Blvd. Columbus, OH
- New York City, NY- Pay Range:144,400- 300,000 USD Annual
- California- Pay Range: 144,400- 300,000 USD Annual
- Salary range is determined by location of the job. May be considered for a discretionary bonus, Restricted Share Rights, or other long - term incentive awards.
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$144,400.00 - $300,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
29 Sep 2024
* Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.