Trust and value underpin all our relationships. In addition to delivering well-engineered experiences, we help our clients boost productivity, cut costs, increase customer loyalty, generate additional revenue, reduce time-to-market, and efficiently enter new markets. We also stand by our results. Sixty-one percent of our business is outcome based, ensuring our success is clearly tied to our clients' success. We think that is simple for our clients to understand, and it adds to trust and transparency. Today, over 60 percent of our revenues come from clients with us for more than 11 years. Forty percent of our revenues come from Fortune-50, and 56 percent from Fortune-500 clients.

Our digital infrastructure spans 144 countries. With delivery centers in 19 countries, we handle over 43 million transactions monthly for around 70 clients. We're a united team of 38,000 global professionals, operationally efficient, culturally integrated, and committed to our clients and to each other. We call this One Sutherland.

The Business Development Manager at Sutherland is a key individual contributor role within Sutherland, responsible for executing strategic lead generation initiatives to drive significant revenue growth. This role involves close collaboration with various stakeholders, including Industry Marketing, Vertical and Horizontal Leadership, and Sales Operations, to implement proactive lead generation campaigns targeting key markets and offerings. The manager leverages their expertise to identify, qualify, and nurture high-quality leads, ensuring alignment with the company's strategic objectives and contributing to the overall success of the enterprise lead generation efforts. Your primary focus will be on executing strategic lead generation campaigns across multiple channels, including email, SEM, phone outreach, events, and webinars. Some of your responsibilities include optimizing customer acquisition journeys, conducting thorough market research and analysis, leveraging technology for enhanced efficiency, and coordinating integrated lead generation efforts.

Description

As a Business Development Manager at Sutherland, you will spearhead top-of-the-sales-funnel activities critical to driving revenue growth. Your primary focus will be on executing strategic lead generation campaigns across multiple channels, including email, SEM, phone outreach, events, and webinars.

Your responsibilities include optimizing customer acquisition journeys, conducting thorough market research and analysis, leveraging technology for enhanced efficiency, and coordinating integrated lead generation efforts. Collaborating closely with Industry Marketing, Vertical and Horizontal Leadership, and Sales Operations, you will ensure alignment with strategic objectives while managing risks effectively.

Your role as a Business Development Manager entails proactive leadership in developing and refining lead generation strategies to deliver high-quality leads that support Sutherland's business growth objectives.

KEY RESPONSIBILITIES

1. Lead Generation Execution: Take ownership of executing lead generation campaigns across multiple channels such as email, SEM, phone outreach, events, and webinars, ensuring alignment with strategic objectives.
2. Customer Acquisition Optimization: Focus on optimizing customer acquisition processes and journeys to maximize lead conversion rates and improve the quality of generated leads.
3. Market Insight and Analysis: Conduct thorough market research and analysis to identify target markets, understand buyer behaviors, and adapt lead generation strategies accordingly.
4. Technology Utilization: Leverage marketing technology tools effectively to enhance campaign performance, automate processes where possible, and track key metrics to measure success.
5. Collaboration and Coordination: Collaborate closely with cross-functional teams including Industry Marketing, Sales Operations, and Product Management to align lead generation efforts with business goals and ensure consistency in messaging.
6. Performance Monitoring: Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of lead generation activities, providing regular insights and recommendations for optimization.
7. Continuous Learning and Adaptation: Stay updated with industry trends, best practices, and emerging technologies in lead generation and sales funnel optimization to continuously improve strategies and tactics.
8. Communication and Reporting: Effectively communicate campaign results, insights, and recommendations to stakeholders, presenting findings in clear, actionable reports to support decision-making.
9. Compliance and Risk Management: Ensure adherence to regulatory requirements and company policies in lead generation activities, identifying and mitigating risks that could impact campaign success.
10. Personal Development: Commit to ongoing professional development, enhancing skills in lead generation techniques, data analysis, and technology tools to maintain a high level of performance and contribute to team success.

Key Result Areas (KRAs):

• Quantity of Sales Leads/Opportunities against target (Effectiveness) that drive expected pipeline of sales growth ("downstream funnel").
• Quality of Sales Leads/Opportunities (Effectiveness); for a desired buying influence and issue Sutherland can solve to drive expected pipeline and mix of sales growth (Effectiveness, Strategic Intent).

Qualifications

Sales and Business Development Experience:

Demonstrated 5+ years of experience in sales, business development, and digital transformation, field marketing. With a proven track record of driving revenue growth and lead generation initiatives.

Proven Collaborator:

Experience partnering and integrating field marketing functions, vertical market strategies, and supporting teams.

Strategic Thinker:

Ability to think strategically and develop comprehensive plans for lead generation aligned with organizational goals.

Results Orientation:

A results-driven approach focused on exceeding lead generation targets and driving sustained profitable growth.

Effective Communication:

Excellent verbal and written communication skills to articulate complex ideas and influence stakeholders at all levels.

Analytical Skills:

Strong analytical abilities to interpret data, analyze trends, and derive actionable insights to optimize lead generation efforts.

Customer Focus:

A customer-centric mindset with a deep understanding of customer needs, preferences, and behaviors to drive effective lead generation strategies.

Education:

Bachelor's degree in business, marketing, sales, or related field required; advanced degrees or certifications are advantageous.

Additional Information

All your information will be kept confidential according to EEO guidelines.

EEOC and Veteran Documentation
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At times, government agencies require periodic reports from employers on the sex, ethnicity, handicap, veteran and other protected status of employees. The purpose of this Administrative EEO Record is for statistical analysis only and is used to comply with government record keeping, reporting, and other legal requirements. Periodic reports are made to the government on the following information. The completion of the Administrative EEO record is optional. If you choose to volunteer the requested information, please note that all
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