STRATEGIC CONTEXT
- Immunology(Dupixent) Franchise mandate is to be the growth driver and contributor of innovation through the delivery of best-in-class HCP and patient experience
- The MCO Immunology(Dupixent) Franchise concentrates all marketing MCO-strategic activities for Dupixent/Itepekimab and is expected to support South Korea, Australia and New Zealand.
- This position is responsible for leading Dupixent AS/COPD marketing in Korea through strategic engagement and effective marketing mix mainly in collaboration with sales team, Sr customer engagement manager and brand lead.
- SK Respiratory business delivers >4m€ sales in 2024 with impending critical anchor indication launch (COPD) in early 2025.
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ROLE RESPONSIBILITIES
The AS/COPD ( Asthma / Chronic Obstructive Pulmonary Disease) Customer Engagement Manager leads Commercial and cross-functional team in the execution of Global and MCO brand strategy through the implementation of strategies and tactics such as Customer personas, Customer journeys, Customer engagement planning, and Go-to market execution with excellence.
- Deliver the AS/COPD key priorities/financials by driving the best customer experiences
- Support the AS/COPD brand plans for the pan-Respiratory portfolio
- Co-lead local commercial operation planning for impactful execution aligned with brand strategies.
- Build customer engagement plans in partnership with brand lead, sales, medical, BO&S by mapping the customer journey, identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives.
- Run branded/unbranded campaigns and promotions via various marketing mix to the target HCPs/patient/media
- Drive GTM maturity of commercial way of working
- Lead contents development & dissemination by customer persona aligned with MCO brand plan.
- Support sales team's capability / expertise improvement with seamless trainings and optimized STEM/CONNECT execution
- Support the management of core allergy/pulmonology-related societies
- Prepare and execute the COPD commercial launch
- Collaborate with relevant departments, brand lead, Sr CEM and global to achieve Respiratory brand goal
- Engage brand team to get necessary support and cooperation in global functions
- Track customer engagement performance KPIs and engagement.
- Compliance: Respect corporate commitment and compliance guidelines.
MAIN REQUIREMENTS
- Education Background : University of college graduated. Bachelor's degree in pharmacy, biology, business administration, communication or any related field is preferred.
- Pharmaceutical Industry & Brand Management Experience: At least 3 years in pharmaceutical business in sales, marketing, medical and communications (including > 2 years of pharmaceutical marketing).
- Immunology Knowledge & Experience: Established knowledge or experience in AS, COPD or immunology product in Korean market is preferred
- Understanding of Sales and Marketing operating model, Go to Market (GTM) transformation
- Strong experience in developing and executing customer strategy.
- Language Proficiency: Fluent in Korean & English
PROFESSIONAL SKILLS THAT MAKE THE DIFFERENCE
- Proven track record of stakeholder engagement & communication skills (customers, global and local internal stakeholders)
- Strong winning mindset to excel the competition, leading the market
- Strong collaborative ability and dedication to team accomplishment
- Role model of PTWbehaviours
- Diversity Equity & Inclusion mindset and positive attitude toward work and people