Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

Missions principales du poste:

Les missions principales du chef de Produit sont d’adapter et mettre en œuvre les stratégies marketing définies par le groupe Mattel. Vous serez l'expert local des marques et des catégories qui vous seront confiées. Vous devez assurer une mise en œuvre efficace et créative des plans marketing en travaillant étroitement avec les agences, les équipes marketing et marketing opérationnel ainsi que les équipes licences et commerciales.

Poste en CDD de 6 mois dans le cadre d'un remplacement.

Principales responsabilités :

Le périmètre de ce poste inclut la France et l’Espagne

• Travailler en étroite collaboration avec les équipes marketing locales, régionales et mondiales afin d’identifier les synergies, les best practices ainsi que les opportunités pour maximiser les stratégies au niveau local et développer les marques.

• Assurer l’analyse concurrentielle et le suivi d’activité, afin d’identifier les opportunités de croissance sur le marché.

• Acquérir une connaissance approfondie des besoins des consommateurs locaux afin de définir des plans marketing adaptés.

• Leader le forecasting des ventes en collaboration avec les équipes sales et la supply chain.

• Participer à la définition des budgets A&P par postes :  RP locaux - Evénements - Achats médias - Adaptations locales - Placement de contenu - Initiatives locales - Caritatif & Sponsoring

• Assurer le suivi des investissements marketing et procéder aux ajustements nécessaires en en fonction de l’évolution du business pour sécuriser la profitabilité des marques.

• Travailler en étroite collaboration avec les départements commercial et marketing opérationnel ainsi qu’avec les prestataires locaux afin de favoriser les ventes, la croissance du chiffre d’affaires et l’acquisition de parts de marché

• Présenter les nouvelles gammes de produits ainsi que les plans marketing aux clients et à l’équipe de ventes

• Développer des partenariats avec les ayants droit afin de maximiser des synergies communes.

ENGLISH 

This position is responsible for adapting and implementing key marketing strategies defined by Mattel. You will be the local expert in your brand / categories ensuring effective, creative and efficient implementation of marketing plans by working with agencies, customer marketing teams, licensing and sales teams.

Scope of this position includes France & Spain

• Maintain constant communication with local BU Lead and European BM to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country
• Provide global and regional marketing teams with relevant insights and recommendation in order to maximize the strategy locally
• Ensure competitive Analysis and Business monitoring. Develop a thorough understanding of the local consumer needs and competitive context as a base for the local strategies and brand plan definition.
• Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country
• Contribute in A&P setting & monitoring by type: local PR – local events – Media buying – Local adaptations – Content Placement – Local initiatives – Charity & Sponsoring
• Make sure marketing investment are in line with the agreed Marketing Plan, updated as necessary during the financial year, based on business evolution
• Work closely with local sales, customer marketing, and local providers to drive sales, revenue and market share
• Contribute to presentations of Brand plans to local Sales Teams and key local customers
• Develop partnerships

Qualifications

Que faut-il pour réussir ?

Une bonne capacité d’analyse pour comprendre le marché et identifier les leviers de croissance.

• Être force de proposition pour faire avancer les choses dans une organisation matricielle internationale, grâce à votre expérience antérieure dans un contexte similaire.
• Pour atteindre vos objectifs, vous devrez être capable de fixer vos priorités, de challenger le statu quo et de réfléchir à des pistes d’amélioration.
• Avoir une bonne connaissance des médias et du digital pour développer des plans marketing adaptés à nos consommateurs.
• Être agile et flexible dans une organisation matricielle internationale.  

• Diplôme universitaire en économie, gestion ou tout autre domaine similaire (Licence / master etc…)

• Maîtrise courante de l'anglais et du français. L’espagnol est un plus.
• Expérience de 3 ans minimum dans une fonction marketing et idéalement dans une entreprise de biens de consommation (hors stage)
• Excellentes compétences Microsoft Office, et plus spécifiquement Excel.
• Bonnes connaissances médias
• Capacité à gérer efficacement des projets dans un environnement dynamique, à forte saisonnalité.
• Très bonne capacité d’analyse et de transformation en plan d’actions
• Maîtrise de la gestion du temps et des priorités

What does it take to succeed?

• Strong external focus to be able to win in the market place
• You know how to get things done with a large international matrix organization, based on your previous experience within a similar context.
• To achieve your objectives, you'll need to be able to set priorities, challenge the status quo and think of ways to improve.
• Good knowledge of media
• You are agile and flexible in an international matrix organization.

 Minimum requirements

• University degree (Bachelor / Master etc...)
• Experience in a consumer goods company (e.g. food, beauty or apparel industry) is a plus.
• Excellent Microsoft Office skills and mainly Excel and Powerpoint
• Fluency in French and English (Spanish would be a plus)
• Good presentation skills
• Ability to analyze and process data
• Ability to work on multiple projects with priority
• Interested in digital technology
• Dynamic, organized, taking initiatives and capacity to adapt to change

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

Mattel, a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.