Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

In this position you will be part of the Mattel Italy Marketing Team located in Milan - Italy.

Job Description

The Opportunity: 

The role reports to the Category lead and works in partnership with digital, sales, customer marketing, Consumer product team collaborating as one team to support each other to achieve our aligned goals and vision.

The Assistant Brand Manager for Games will be responsible for Brand results in terms of Revenues, Profits, Market Shares supporting the Category Lead in driving demand creation across the marketing funnel to drive purchase intent, and special brand project results in terms of image indicators and In-Store Implementations within the Italian Market.

Main Responsibilities:

• Being the business owner for your brands.
• Develop deep expertise of the category, retail dynamics and shopper behavior to drive opportunities.
• Design and execute local marketing plans in line with global strategies and priorities.
• Drive portfolio strategies, pricing and product forecasting.
• Manage A&P budget for your brand.
• Execute media strategies and plans.
• Monitoring business results and effectiveness of initiatives. Take actions when necessary.

What Your Impact Will Be:

• Brand Plans & Execution:
  • Definition and implementation of the marketing plan for his Brands, according to corporate strategies and within the Marketing Manager guidelines.
  • Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country.
  • Maintain constant communication with BU Lead and Regional Marketing team to share expertise of the local market as well as identify synergies, alignment, best practices, and opportunities within the country.
• Line & Product management:
  • Support for line selection and pricing, following regional & lead guidelines, and quotas in conjunction with sales (P&L, margin, forecasting).
  • Participate in S&OP process: drive quotas hypothesis, lead forecasting direction for the portfolio, Align with sales team & planner. Monitor results.
  • Manage product information, validate translations and localization of creative assets.
• Media Management:
  • Participate in agency briefs, Manage local agencies for the execution of brand marketing activities across all different media channels.
  • Team up with the Media team for the implementation of the media campaigns across different  channels.
• Franchise execution:
  • Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products and local partners to drive sales, revenue and market share.
  • Support the execution of brand retail activation plans, by collaborating with the Consumer Product team (merchandizing strategies / planograms, tent poles and promotions, POP).
  • Coordinate licensors relationship thru main touch points and portfolio coordination.
• Contribute to driving customer engagement through presentations of product lines, brand plans, ad- hoc presentations to local Sales teams and key local customers.
• Participating in the management of the Advertisement and Promotion Budget.
• Continuously track and evaluate the performance of your efforts (Sell in / Sell out / Media), and if necessary, adapt your strategy for the future.
• Track and evaluate business results and effectiveness of initiatives and propose actions when necessary.

Qualifications

What We’re Looking For:

• University degree in Marketing, Sales, Business Administration or any other related field (Bachelor/ Master/ Diploma).
• Commercial/marketing experience within Brand Marketing in Toys, FMCG or licensed consumer goods.
• Strong analytical skills & good Digital expertise.
• Result oriented, winning mentality, competitive, strong will to succeed.
• Strategic thinking and tactic skills / Design action plans that can be easily applied.
• Creative and high initiative.
• Proactive in seeking information.
• Ability to work in wide variety of projects with deadlines.
• Exceptional problem solving & analytical ability and a high level of organizational and time management skills.
• Build strong and effective relationships with a large number of stakeholders.
• Positive attitude, will-do-can-do
• Strong influencing skills.
• Native level of Italian is a must. Fluent in written and spoken English.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights