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At iRhythm, we are dedicated, self-motivated, and driven to do the right thing for our patients, clinicians, and coworkers. Our leadership is focused and committed to iRhythm’s employees and the mission of the company. We are better together, embrace change and help one another. We are Thinking Bigger and Moving Faster.
Job Summary and Purpose:
We are looking for an experienced Senior Marketing Manager to drive the adoption of Zio ® Monitor, a newly launch Cardiac Monitoring Solution, in four European markets: Austria, Netherlands, Spain & Switzerland.
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We are a small team of likeminded people, with extensive experience in bringing innovative medical technologies to markets globally. Our work environment is fast-paced and collaborative. Most of all, we are passionate about improving the quality of healthcare delivery as well as the patient experience.
This is a unique opportunity for a marketing professional to shape the international marketing function. If you are experienced in driving adoption of medical innovations regionally or globally, are equipped with a solution-oriented mindset, and thrives in an entrepreneurial environment, we are looking for you!
Please note: This role is remote; however, it is exclusively open to candidates residing in Switzerland.
Responsibilities
- Create the Marketing Strategy and tactical plans to drive adoption of Zio Monitor in Austria, Netherlands, Spain & Switzerland.
- Develop in-depth marketing knowledge of the cardiac Arrhythmia Monitoring space by gathering market intelligence, competitive information, and key trends to inform the organization and help shape marketing strategies.
- Work closely with the Sales organisation to understand market needs and development of sales materials & training.
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
- Build strong relationships cross functionally and across geographies to achieve the business objectives
- Drive multi-channel campaigns in partnership with global communications and creative partner(s) and vendors using a metrics-based approach to measure effectiveness.
- Design and support implementation of Medical Educational program in collaboration with Medical Affairs and external partners.
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders.
- Lead conference and trade show strategy and planning for the region.
- Identify forecast and demand plan inputs, working with Sales, Operations and Finance partners
- Manage marketing budgets and ensure efficient allocation of resources
About you:
Required:
- Bachelor’s degree in business, marketing, or science-related field.
- Solid professional experience in marketing or related field in MedTech, medical device, consumer Digital Health, or other life sciences industry
- Product launch experience, with a track record of success
- Experience in working with teams cross-functionally across different geographies
- Experience with both traditional and digital marketing, including DTC and performance marketing
- Creative, entrepreneurial, self-directed problem-solver, who functions well in a fast-paced environment
- Intellectual curiosity and the desire to continuously improve
- Excellent verbal and written communication and presentation skills
- Global outlook and experience in cross-cultural business environment
- In-depth understanding of driving adoption of MedTech in healthcare systems
- High degree of initiative, judgment, decision-making, to drive multiple projects
- Ability to analyze complexity and simplify it into clear action plans
- Well organized with excellent follow-up skills
- Excellent analytical and problem-solving skills
- Ability to make effective and persuasive presentations on complex topics to various internal and external stakeholders
- An ability to travel dependent upon location and demands of the business
- Achieves strategic customer objectives defined by company management.
- Maintains high customer satisfaction ratings that meet company goals
- Fluent in English
Desirable:
- MBA
- Experience in cardiology, cardiac arrhythmia markets and digital health
- CRM experience (in a Sales or a Marketing capacity) and sales experience is a plus
- Product launch experience in MedTech preferred
- Experience in both upstream and downstream capacities
- Fluent in German or another language
What’s in it for you:
iRhythm provides excellent benefits including Health insurance, Pension Fund with employer contribution, Federal supplemental accident offering occupational and non-occupational accidents, Supplementary accident insurance, Enhanced Daily Sickness disability benefit offering and Monthly Health Stipend.
In order to be eligible for our position, kindly provide your CV/resume and response to the application questions in written English.
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As a part of our core values, we ensure a diverse and inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws.
iRhythm provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at taops@irhythmtech.com
About iRhythm Technologies
iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all.
Make iRhythm your path forward. Zio, the heart monitor that changed the game.