Director, Business Intelligence

Description

Position at GroupM Choreograph

Choreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

We are seeking a highly experienced and strategic Director of Business Intelligence to lead and mentor a growing team of analysts. Partnering closely with clients, Planning, and Investment teams, you will spearhead the development and implementation of innovative, cross-media measurement strategies. This leadership role requires a proven track record of successfully managing and developing teams, a deep understanding of the media analytics and research landscape, and a passion for driving data-driven decision-making. You will oversee all reporting for the business unit to ensure cohesion across HCP and consumer initiatives, and provide thought leadership to elevate our clients' measurement approaches. This role demands a strong understanding of various data types (performance, MMM, observational, last-touch, etc.) and the ability to translate complex analyses into actionable insights for clients.

• Team Leadership & Mentorship: Lead, mentor, and develop a high-performing team of analysts, including direct management of an Associate Director and oversight of the broader team. Foster a culture of collaboration, innovation, and continuous learning.
• Strategic Vision & Planning: Develop and champion the long-term vision and roadmap for business intelligence, ensuring alignment with client objectives and Mindshare's strategic goals. Delegate effectively to the Associate Director and broader team to execute this vision.
• Client Relationship Management: Cultivate and maintain strong relationships with senior-level clients, acting as a trusted advisor and providing strategic guidance on measurement strategies and business intelligence initiatives.
• Measurement Framework Development: Oversee the creation and execution of robust measurement frameworks, incorporating advanced analytics, brand lift studies, and other relevant methodologies.
• Data Governance & Quality Control: Establish and maintain best practices for data governance, quality assurance, and data integrity across the team.
• Innovation & Thought Leadership: Stay abreast of industry trends and emerging technologies, proactively identifying opportunities to enhance measurement strategies and drive innovation within the team and for clients.
• Cross-Functional Collaboration: Partner effectively with internal teams (Planning, Investment, CMI, Data Ops, Modeling) to ensure seamless integration of data and insights across the organization.

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field, or equivalent professional work experience.
• Minimum of 6-8 years of experience in a media agency environment, with a proven track record of successfully managing and developing teams.
• Deep understanding of the media analytics and research landscape, including various data types (performance, MMM, observational, last-touch, etc.) and their applications in media measurement.
• Strong proficiency with primary buying and ad-serving tools (Prisma, Sizmek, etc.).
• Experience designing and managing research projects with vendors such as Kantar Millward Brown, Upwave, Lucid, and Dynata.
• Expertise in data visualization tools (DOMO, Tableau), web analytics platforms (Google Analytics, Adobe Analytics), and ad servers (Sizmek).
• Familiarity with syndicated measurement tools (Nielsen, comScore).
• Working knowledge of SQL, R, and Python.
• Excellent communication, presentation, and client-facing skills, with the ability to effectively communicate complex technical concepts to non-technical audiences.
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
• A strong work ethic, a proactive approach, and a passion for building and developing data-driven solutions.
• Experience in the pharmaceutical/CPG industry, particularly with personal care brands, is highly preferred