Minimum qualifications:
- Bachelor's degree, or equivalent practical experience.
- 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree.
- Experience working with advertisers, media and creative agencies, or clients.
- Knowledge of traditional as well as contemporary/online marketing tactics and strategy.
- Knowledge of and established relationships within the advertising industry and the relevant vertical industries.
- Understanding of the industry's issues, a goal for its growth, and a commitment to advance Google's forward-looking strategies within the marketplace.
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About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, diversity in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google's products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what's next into now.
Responsibilities
- Work with teams to drive growth with customers. Build and grow long-term C-level relationships with regional client decision makers and their agency counterparts, to build and carry out digital strategies and optimize their advertising expenditures.
- Develop and manage global/regional Joint Business Plans across Google products and services, countries, and channels. Work with local Account Executives and team members.
- Drive initiatives with creative agency partners to infuse their creative development process with Google data/tools/resources. Build the foundation for adopting audience solutions, formats, and measurement practices.
- Generate business plans to define business strategies and tactics, and support clients with large-scale advertising programs, and drive e-commerce business.
- Develop scalable solutions for clients to optimize their advertising expenditures and maximize the use of Google products (Search, Video, Display, Mobile), including innovation opportunities with Product teams.