Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 3 years of experience in digital marketing, marketing research, analytics, or consulting.
- 3 years of experience creating and presenting customer-facing materials (e.g., pitches, narratives, or one-sheets) for sales teams.
- Experience presenting in front of executives and large audiences, and with preparing client-ready presentations in tight time frames.
- Experience working cross-functionally to influence priorities.
- Experience with hypothesis-driven thinking to shape compelling client presentations.
- Knowledge of digital marketing.
- Ability to work with data to derive and articulate insights into stories that resonate at scale.
- Excellent communication, project management, investigative, organizational and story-telling skills.
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About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Strategic Insights Lead (SIL), you will serve as a strategic thought partner to sales teams through data-driven storytelling and actionable insights for positive client growth and relationship outcomes. You will join a cross-vertical team for the Artificial Intelligence (AI) and digital transformation across the top advertisers in Canada. You will have the opportunity to develop scalable, client-centered stories built with insights to position Google as a strategic thought leader. You will also oversee the development of custom research in order to uncover novel and actionable ideas that optimally position Google's product offerings and drive business strategies.
Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Lead development of scalable vertical narratives (e.g., Consumer Package Goods (CPG) vertical that enables success for the team in priority areas.
- Advocate storytelling principles and high-quality visualization, enabling the vertical to elevate their customer conversations.
- Embed Artificial Intelligence (AI) in the work to surface insights with speed and scale.
- Collaborate closely with SILs, account teams and heads of industry to shape an insights calendar, prioritize client opportunities and deliver strategic goals.
- Lead consumer-focused primary research programs to unlock new growth opportunities.