OBJECTIVES

• Responsible for driving eCommerce in diverse channels through closely working with brands
• Primarily responsible for defining eCommerce strategy and roadmap to improve brands' awareness and consumer engagement
• If needed, discover potential new channel to generate eCommerce revenue

ACCOUNTABILITIES

1. Business intelligence

• Develop short and long term eCommerce strategy and roadmap in line with Brands and Affiliate strategies
• Identify opportunities to grow online sales and recruit potential new channels
• Conduct competitive and market analysis
• Provide eCommerce consultation and advice to Brands and share best practices within the Region and Affiliates
• eCommerce channel business P&L management

2. Online marketing management

• Plan, manage and execute eCommerce strategies and programs for Brands
• Take ownership of Brands' consolidated annual, quarterly and monthly campaign calendars
• Define business requirements, operational metrics and KPI for campaign measurement
• Proactively identify and resolve issues that occur during the course of campaign execution
• Execute and analyze programs to ensure and maximize effectiveness and produce optimal ROI at a corporate level

3. Planning and tracking

• Conduct weekly or monthly business reviews with Brands
• Evaluate eCommerce campaigns and spending effectiveness
• Analyze and explain site metrics trends and recommend analytics-driven changes to Brands
• Research and monitor eCommerce trend in current brands' homepage and retailer sites (or other new channels) and leverage it to the strategies which reflect digital landscape and channel-specific needs
• Analyze current eCommerce business and confront competitive challenges for future opportunities

4. Operational effectiveness

• Liaise with Regional and Affiliate stakeholders to manage brands' eCommerce activities
• Build and maintain cooperative relationships and communication channels with Brands and respective corporate teams
• Effectively communicate issues and learnings to key stakeholders
• Manage multiple vendor and agency relationships

Qualifications

Education

• University-level education or equivalent

Experiences

• Minimum 3 years' experience in E-commerce and online marketing field

Functional Competencies

• Strong strategic and analytical mindset to lead and execute new initiatives
• Ownership and vision for Online Marketing field
• Good communication and interpersonal skill to well cooperative with diverse stakeholders
• Proactive and entrepreneur spirit with creativity
• Knowledge of cosmetics or female targeted marketing desirable

Job: Online / E-Commerce
Primary Location: Asia Pacific-KR-11-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 243426