Eaton's Corporate Sector division is currently seeking a Marketing Communications Specialist.
What you'll do:
The Marketing Communications Specialist will support the marketing communications team in the U.S. to provide on-time, on-budget and on-brand creation/execution of marcom deliverables to support the business growth goals for products and services. The primary responsibility will be to effectively manage tasks and track progress with a complete understanding of project requirements and expectations while coordinating with internal stakeholders and external agencies. This role may work with other marketing communications team members and subject matter experts to collect source material, create outlines and draft initial copy for the web site, social media and collateral. The successful candidate is comfortable working in a highly matrixed environment, has outstanding project management skills, is experienced in brand management, has experience with the creation of digital and traditional marketing communications and can manage a high-volume of projects at once.
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"Provide project management support to ensure accuracy, quality and on-time delivery to project timelines:
Brand management:
• Understand all aspects of Eaton's brand promise, attributes and standards; accurately represent Eaton in written and verbal communications to position Eaton as a leading power management company.
Content
• Collaborate with others in marketing communications, internal stakeholders and agencies on content development and project management
• Manage reviews, revisions and approvals using the content marketing platform, Percolate/Percolate Proof
• Review content for correct brand, voice and messaging.
• Make minor revisions using the tools in Adobe Creative Suite
• Archive native files
• Maintain master list of print inventory and place reprint orders
Tradeshows (in-person events and virtual)
• Coordinate development and shipping of demos, displays and graphics working closely with product teams and agencies
• Coordinate creation of assets including images, banners, documents, videos and presentations
• Manage registration of Eaton attendees
• Coordinate production and reviews of email invites and follow-up
• Support lead generation and lead management activities
Eaton.com web site
• Create and edit basic web pages using Adobe Experience Manager (AEM)
• Coordinate with internal creative center of excellence on webpage creation and updates
• Coordinate with internal marketing automation team to create forms
• Resize and modify images using Photoshop
Media
• Understand media design best practices and brand standards
Ensure adherence to media due dates and deadlines
• Manage reviews, revisions and approvals using the content marketing platform, Percolate
Product launches
• Collaborate with others in marketing communications, internal stakeholders and agencies
• Manage reviews, revisions and approvals of product and launch email content
Digital analytics
• Support the efforts to analyze web traffic & performance using Google Analytics and Power BI dashboards" #LI-DG2
Qualifications:
Bachelor's degree
3-4 years of experience in B-to-B marketing, digital marketing or communications.
Web content administrator system (preferred)
Skills:
Superior English communication skills, both written and verbal
"Marketing communications experience
Strong verbal and written skills
Experience with or ability to learn tools in MarTech stack, including a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred) and a content management platform (Percolate preferred)
Strong marketing, analytics and project management skills
Knowledge of user experience, usability, digital best practices a plus
Foundational knowledge of Adobe Creative suite (Illustrator, InDesign, Photoshop, etc.) or similar
Ability to stay agile and be prepared to pivot work activites as business priorities evolve
Ability to work well in a matrix team environment
Organizational skills and attention to detail
Aptitude for understanding technical information
Electrical product experience a plus"
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.