Diageo GB is a thriving business with a culture built around people, purpose and performance. Our 5 year ambition is to grow our business to $2bn, which will require strong category growth and market share growth. Our portfolio enables us to operate across already well developed categories such as Beer and mainstream Spirits, at the same time as shaping the future of more developing areas such as Alcohol Free, Spirits Made Easy and Luxury Spirits. The Strategy Manager will be a crucial part of a small GB Strategy team that will lead the development of the strategy to grow the GB business to $2bn in 5 years, across all channels and categories. Our strategic choices must be fully integrated to form a coherent and effective approach to grow the categories and win in the market, built upon deep insight and understanding of consumers and customers.
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Accountabilities
- Contribute to the over-arching total market strategy and also own one or more sub-strategies for specific categories or opportunity areas that contribute to the Total GB Strategy.
- Build strategies based on deep insight of consumers, shoppers, customers, macro context and Diageo brands, operating model and P&L
- Build strategies that identify the ambition, where to play (brands/categories and channels/customers), how to win, capabilities required and critical metrics with which to measure success
- Identify approximate costs/investment required to deliver the strategy in order to build a full cost and benefit case
- Collaborate strongly with business leaders (e.g. leaders by category or channel) to ensure that their inputs and insights are coordinated into our strategies
- Ensure all of our strategies are informed by broad external perspective and insight, using relationships with external partners as required
- Secure approval/sign-off of strategies built by agreed decision maker (e.g. market GM etc) to confirm dedication to execution of the strategy
- Contribute to an annual strategy conference to deliver and communicate the GB Strategy, embedding this as a crucial input into the planning cycle
- Continually work to embed the defined strategy across the GB business and communicate to collaborators in Europe/Group as appropriate
Qualifications & Experience
We are looking for a well-rounded analytical and passionate person with >5 years' experience within Strategy, Commercial, Marketing and/or Finance within the Consumer Packaged Goods industry. The right individual must bring:
- Exceptional analytical and insight development skills to deeply assess the market place and understand dynamics from a customer, consumer, category and financial perspective
- Exceptional communication and storytelling skills to be able to bring the strategic choices to life and fully engage business leaders
- Extensive experience of collaborating with, influencing and aligning with senior leaders
- An infectious passion for crafting integrated strategies and engaging people in the process
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.
We believe the most inclusive and diverse culture makes for a better business and a better world. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.