Senior Channel Marketing Manager

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That's why at Appfire, you choose.

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you're most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we've got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

• Develop and execute to-partner, through-partner and co-marketing campaigns to empower partners in effectively marketing and selling our products and solutions.
• Deeply understand partners' business priorities to identify mutually beneficial opportunities for joint campaigns, initiatives and thought leadership that increases awareness of our expanding footprint.
• Provide strategic guidance and support to partners on joint marketing efforts, ensuring compelling messaging, brand consistency, and effective execution.
• Collaborate with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that expand our market reach and drive impact.
• Design and scale co-marketing programs including joint events, webinars, digital marketing, and thought leadership that generate revenue and foster partner engagement.
• Oversee and optimize a co-marketing budget, ensuring resources are strategically allocated to high-impact programs.
• Define, track and analyze key performance indicators (KPIs) to measure the effectiveness of channel marketing programs including lead generation, solution adoption, and revenue impact.
• Act as the bridge between the channel and marketing teams, ensuring alignment on strategy, messaging, content creation, and overall channel marketing initiatives.

• 5+ years of experience in channel/ partner marketing
• A strong understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices.
• Proven success in building, executing and scaling marketing programs, across multiple channels and/or audiences
• Ability to build strong relationships with partners and internal teams, aligning strategies for mutual success.
• Excellent communication and project management and analytical skills
• Experience interacting with senior-level executives, both internally and externally, with the ability to influence and drive strategic initiatives.
• Highly-organized and detail-oriented team player and leader

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.

• Every Appfire employee is eligible for company equity.
• 401(k) Matching Component.

• Access to the Appfire University learning platform - a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
• Access to O'Reilly learning platform for technical skills training.

• 10 paid holidays + Flexible PTO - no set number of days that you must take in a year.
• 100% company-paid health insurance.
• 50/50 split dental and vision insurance.

• 24 hours of paid time off to participate in Appfire Town, Appfire's Corporate Social Responsibility (CSR) Program.

• Flexible Spending Accounts.
• Mobile phone and Internet stipend.

1. We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We're proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire's technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
2. We enhance. We don't compete. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they've invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
3. We build bridges and invest in our partners. Appfire's success is underscored by the fact that the company has no direct sales team and instead leverages its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 700+ channel partners.
4. We make security and privacy a priority, but we also keep it simple for our customers. We've achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. In 2022, we launched our award-winning Appfire Trust Center, offering our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.