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Job Category
Marketing & Communications
Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
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Job Description:
At Salesforce, our Product Marketers are storytellers, crafting inspirational narratives and delivering ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
We are seeking a creative, motivated Senior Product Marketing Manager to drive and deliver innovative product marketing for Sales Cloud in the APAC market. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement tailored to our customers and prospects in the APAC Region.
Responsibilities & Impact:
- Lead the growth strategy and execution (e.g. core value proposition and GTM) for Sales Cloud in APAC
- Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams
- Drive Sales Cloud focused GTM programs to help fuel the sales pipeline, close deals, and achieve business results
- Operationalize internal communication with global and local APAC stakeholders e.g. Sales, Product Leadership, Marketing, CSG and more through always on communications and monthly business reviews
- Develop repeatable, scalable processes to enable sales teams in the region, drive always-on sales plays and programs
- Build consensus, alignment, and trusted relationships with HQ Product Marketing, Product Management, Sales, Campaigns, Creative, Pricing Strategy, and Customer Success in APAC
- Manage Analyst and Public Relations for Sales Cloud in APAC
- Oversee the management of Sales Cloud customer stories, from internal deal win through to external public story promotion
- Identify and pursue strategic initiatives to accelerate Sales Cloud adoption across APAC
Required Skills:
- 5-7+ years of experience in product marketing, industry marketing, or corporate marketing, preferably with experience in the APAC market
- Strong communication skills, both written and verbal, with the ability to adapt messaging for different regional audiences
- Ability to strategize and craft compelling messaging for our Salesforce Products
- Proven ability to analyze internal data, market data and customer insights to inform product positioning and go-to-market strategies.
- Drive hands-on tactical execution
- Pick up and lead new projects even in the face of ambiguity
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills:
- Expertise in Salesforce products and/or other SaaS and B2B technology platforms
- Experience using Salesforce Sales Cloud
- Experimentation with AI Products
- Ability to inspire optimism, fun, and the desire to always be learning!
- A natural collaborator
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
Benefits & Perks:
We have a public-facing website https://www.getsalesforcebenefits.com/en that explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!
A recent McKinsey study reported that generative AI alone could add up to $7.1trillion in global economic benefits annually
According to a report by IDC, the spending on AI systems in the Asia Pacific region (excluding Japan) was expected to reach $5.5 billion in 2021. It's also projected to grow at a CAGR of 22.9% from 2019 to 2024. Please look up the most recent data for the most accurate information.
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Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
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