Marketing Analyst

The Marketing Analyst will join the O&O (Owned & Operated) traffic team, focusing on SEM, Display, Social, and Video advertising. This role is responsible for identifying optimization opportunities across various funnel stages. The ideal candidate will be adept at both analytical and creative aspects, driving forward our advertising initiatives.

This person will lead the development of the creative strategy and roadmap, overseeing the entire process of ad creation from start to finish. This role also requires close collaboration with various teams to enhance tracking systems, refine the consumer journey, and customize both ad and site experiences. The Marketing Analyst is expected to gain expert-level domain expertise in Paid Advertising, which includes improving audience segmentation, conducting A/B testing, performing data analysis using SQL, leveraging AI for automation, and setting up reporting dashboards for performance monitoring.

YOU WILL

• Creative Strategy: Oversee the creative strategy including ideation, creation, and testing of advertising content.
• Ad Creation: Build ads/creatives from scratch using HTML/CSS, ensuring they are engaging and tailored to target audiences. Collaborate with external vendors, such as for video production, to enhance creative capabilities.
• Audience Segmentation: Develop and refine audience segmentation strategies to target specific consumer groups effectively.
• Funnel Optimization: Identify opportunities to optimize different stages of the funnel, focusing on click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
• AI Integration: Leverage AI to automate the creation of ads and the testing process, enhancing efficiency and effectiveness.
• Performance Analysis: Run A/B tests and use SQL to analyze performance metrics to derive actionable insights and share findings with stakeholders.
• Stakeholder Communication: Deliver actionable insights to stakeholders and facilitate transparent communication of findings.
• Competitive Analysis: Conduct competitive analysis and market research to stay ahead of industry trends and best practices.
• Project Roadmap: Set performance goals and own the project roadmap to ensure targets are met.
• Creative Briefs: Craft creative briefs for various traffic channels and collaborate with the traffic acquisition team on ad copy, campaign themes, and more.
• Analytics & Measurement: Understand key analytics and measurement challenges, working with multiple teams to resolve them.

YOU HAVE/ARE: 

• Proficient in SQL, Python, HTML, CSS
• Experience designing and executing A/B tests
• Familiar with design tools: Canva, Adobe Creative Suite (Photoshop, Illustrator), and Figma.
• Exceptional analytical skill and comfort with making data-driven decisions
• A deep interest in online consumer behavior
• Hungry to work hard, learn fast, and be a key business leader
• Thrive in a fast-paced environment
• Comfortable with ambiguity and possess a ‘figure it out & get it done’ mentality
• Excellent communication and presentation skills
• Experience of producing reliable and regular reporting dashboards (Tableau)
• Cross-functional project management expertise
• Previous project management experience
• 1-5 years previous experience in an analytically rigorous role

This position is on-site in Cambridge, Massachusetts.

We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

About Us:

EverQuote (Nasdaq: EVER) operates the largest online marketplace for insurance shopping in the United States. We make insurance shopping easy, efficient and personal, saving consumers and providers time and money. Our goal is to reshape the way consumers shop and improve the way insurance providers attract and connect with customers as insurance shopping continues to shift online.

EverQuote is committed to building an equitable, diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or veteran status.