About Accolade
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade's Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.
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Role overview
Accolade is looking for a dynamic VP of Corporate Communications and Brand, reporting to the SVP of Marketing. You'll lead the development of integrated marketing campaigns and brand messaging to enhance brand sentiment, awareness, and growth. Managing a talented team, including writers, designers, PR, Social Media, and Corporate Events, you'll focus on increasing unaided brand awareness, positive sentiment, organic traffic, earned media value, customer stories, and event success.
We need someone who blends creativity with analytics, possesses strong intuition, executive presence, impeccable judgment, and can drive teams towards desired outcomes efficiently. As an agile marketer, you'll ensure our team operates effectively and produces exceptional content that aligns with our brand values and goals. You'll bring modernization and innovation to our strategies while maintaining a high standard of excellence.
A day in the life...
- Develop and lead the overall communications and brand strategy in alignment with company goals.
- Ownership of company level messaging framework and its evolution alongside the business with constant measurement and monitoring at the heart of its development.
- Create compelling content strategies across various platforms to engage our audience and drive brand awareness. Ensure these content strategies are informed by SEO and revenue analytics to place our content investments wisely.
- Oversee the strategy and execution of PR initiatives, driving positive media coverage and effective crisis management. Work with our PR agency and internal stakeholders to deliver strategic approaches to timing our messaging, telling our innovations story and differentiating our brand.
- Lead the marketing department in creating a culture of authentic customer and member stories that resonate with our members and buyers and demonstrate the value of our solution to the market.
- Create the conditions for successful social media strategy managed by your team including social media channels, crafting engaging content and monitoring online conversations to enhance brand reputation. Owns the social channels for the whole company.
- Lead the vision for corporate events that align with our brand identity, resonate with our target audiences, generate leads and extend the media value of our messaging.
- Collaborate cross-functionally with the rest of marketing, product, and executive teams to ensure consistency in messaging and branding.
- Utilize data and analytics to measure the impact of communication efforts and make thoughtful, data-driven decisions. See data beyond impressions and reach, truly understanding the acquisition value of organic traffic.
- Lead a team of mid-career individuals with business critical skillsets in content creation, digital media creation, social media, PR, communications, design, brand and webinar
- Exercise superior judgment in all situations, demonstrating integrity and high discernment in decision-making.
What we are looking for...
- Bachelor's degree in Communications, Marketing, Journalism or a related field (Master's degree or 10+ years experience preferred).
- Proven experience (8+ years) in communications, brand management, and PR, preferably in the healthcare, technology or SaaS industries.
- Strong leadership skills with the ability to inspire and motivate teams.
- Exceptional written and verbal communication skills, with a keen eye for detail and creativity.
- Proven track record of extremely high bar for execution detail and quality of work leading to exceptional results.
- Proven ability to tell stories that resonate on an emotional level and tie to business value.
- Demonstrated success in developing and executing content strategies that drive traffic and awareness.
- Experience with social media management, crisis communication, and media relations.
- Ability to think strategically, prioritize tasks, and meet deadlines in a fast-paced environment.
- Experience in high volume content creation with fast paced teams running an agile/scrum approach to marketing production.
- Track record of quantifying and reporting on the impact of communication initiatives.
- Comfort and track record of success collaborating with executives witout oversight
- A passion for healthcare and a commitment to delivering outstanding patient experiences.
Hiring Range
$217480-$259560
Annual
Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Benefits
- Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO.
- HDHP medical plan with generous employer contributions towards an HSA
- 401(k) Retirement Plan with matching employer contributions
- Open Time Off
- Generous Holiday Schedule + 5 floating holidays
- 18 weeks of paid parental leave
- Subsidized commuter benefits programs
- Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger
- 1 Volunteer days per year
- Employee Stock Purchase Plan (ESPP) w/ employee discount
We strongly encourage you to be vaccinated against COVID-19.
Our people are the Heart of Accolade
Together, we are building a great and enduring business that truly makes an impact. At Accolade, we are committed to building a workplace where all can grow and thrive. We do this by living our core values:
Member Obsessed
For everything we do, we ask ourselves: Is this going to make our member's life measurably better?
Be Fearless
We think differently. We do what's never been done. We are reinventing healthcare every step of the way.
Stronger Together
We honor the differences among one another and know that our unique perspectives drive us forward.
Genuine Care
We care deeply about the human beings we work with and serve. We have each other's back.
Embrace Reality
We bring the data, tell the truth, and trust each other.
Relentless Execution
We operate with a bias for action. Take initiative, move fast & have fun.
Accolade is committed to being a company that embraces a hybrid work environment where employees can enjoy the best of both worlds - the flexibility to work from home and the opportunity to have a common place to connect, collaborate, and innovate with others in-person. Our hybrid work model requires that employees who live within 40 miles of an Accolade office are required to be in the office for at least two days during the work week. Accolade will provide reasonable accommodation to qualified employees with disabilities or for a sincerely held religious belief.
Accolade is an Equal Opportunity and Affirmative Action Employer committed to advancing an inclusive environment for all qualified applicants and employees. We provide employment opportunities, without regard, to any legally protected status in accordance with applicable laws in the US. We are committed to help ensure you have a comfortable and positive interview experience.
Accolade, Inc., PlushCare, Inc., and Accolade 2ndMD LLC will never ask you to pay to get a job. Anyone who does this is a scammer. Further, we will never send you a check and ask you to send on part of the money or buy gift cards with it. These are also scams. If you see or lose money to a job scam, report it to the Federal Trade Commission at ReportFraud.ftc.gov. You can also report it to your state attorney general.
To review our policy around data use, visit our Accolade Privacy Policy Page. All your information will be kept confidential according to EEO guidelines.
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